Falguni Shane Peacock Teams Up With Chivas Regal
Merging the dynamic synergy between fashion, cocktails and power couples, Chivas Regal, the blended Scotch whisky brand, has announced its partnership with global fashion brand Falguni Shane Peacock at New York Fashion Week.
Falguni Shane Peacock was inspired by the Scotch brand’s “United Is the New Gold” campaign to create tailored tracksuits for an at-home black tie dress code for “golden hour,” the company’s version of an elevated happy hour.
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The limited-edition “Golden Hour Glow Up Cocktail Gift Set” by Chivas Regal and Falguni Shane Peacock includes two tracksuits, one bottle of Chivas XV and the ingredients to make a “Golden Hour” cocktail at home: the Chivas Gold Rush, an elevated play on the whisky sour. Retailing for $150, the set will be available for preorder on Feb. 16 at cocktailcourier.com.
The tracksuits blend the glamorous designs Falguni Shane Peacock is known for and inject the black and gold hues that make up the Chivas Regal branding and “United Is the New Gold” campaign aesthetics. The sets also feature the heart “Luckenbooth” logo, a Celtic symbol for love and togetherness, as seen on the Scotch brand’s bottles.
“We’re thrilled with Falguni and Shane’s creative interpretation, whose global success is a true testament to what can be accomplished as a pair,” said Emily Lane, brand director for Chivas Regal at Renod Richard USA. “This partnership elevates the notion of couple style and delivers the perfect backdrop for that Golden Hour time frame — when partners can switch off from the grind and reclaim a moment of connection.”
As a certified power couple, Falguni and Shane Peacock told WWD their plans for Valentine’s Day this year means showing at NYFW (their second season after making their return) and toasting with a Chivas Gold Rush cocktail. The globe-trotting husband-and-wife designers said their value together outweighs their value professionally and personally.
“In being a ‘power couple,’ we’re given moments to acknowledge and honor our journey,” said Falguni and Shane Peacock. “The brand we’ve created and continue to expand couldn’t exist without the other, and it serves as a testament to what can be accomplished as a pair. We resonate deeply with Chivas Regal’s belief that true success is defined by the understanding of the importance of shared success and the role that we play as a team.”
Falguni and Shane said they jumped at the opportunity to create attire for the concept of at-home black tie, as the founders are luxury experts — the designers’ couture and runway looks are seen regularly at major red carpet events such as the Met Gala, Cannes Film Festival, Academy Awards, Emmy Awards and Grammy Awards.
“We selectively chose to partner with Chivas Regal, an icon of luxury blended Scotch whisky, because we both strive to continually build a legacy of craftsmanship and delivering exquisite elegance,” said Falguni and Shane Peacock. “This partnership with Chivas Regal feels so authentic to us and who we are as a couple and team that proudly supports each other and our shared success.”
Beyond their latest NYFW presentation and Chivas Regal collaboration, the couple is looking to home in on their physical store presence; three new locations in India are slated to open within the next six months. With no signs of slowing down and Indian fashion continuing to take center stage across the world, Falguni and Shane have been eyeing Dubai and Paris for their ongoing brand expansion plans.
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