If you've never used a natural deodorant before, it's easy to be brimming with questions: What's the difference between natural and non-natural? Can a natural deodorant be long-lasting? What's the deal with aluminum in deodorant? Those are just a few that might come to mind. “While there are ceaseless online marketing claims about natural products and clean beauty, there is no formal industry-wide definition of what makes a 'natural' cosmetic product,” says Birnur Aral, Ph.D, Executive Director of the Good Housekeeping Institute Beauty, Health & Sustainability Lab. In fact, there are very few consumer products that contain ingredients in the same form as they appear in nature. “We as the GHI Beauty Lab came to categorize 'natural' deodorants as those without the medicinal effect of controlling sweat, and do not contain the aluminum salts used as antiperspirant actives,” she adds.
"The reason there is concern about aluminum-based products in that they temporarily block the sweat ducts and if absorbed, it can affect the estrogen receptors of breast cells," says Shari Sperling, M.D., a board-certified dermatologist practicing in Florham Park, NJ. "There needs to be more studies done to see if there is a link but data suggests there is no link between breast cancer and aluminum. However, if there is a personal or family history of breast cancer, it cannot hurt to avoid those aluminum products to be on the safe side." Natural deodorants won't prevent you from sweating, but they can help reduce and mask odor through fragrances and odor neutralizers, and absorb sweat through ingredients like starches and baking soda.
If you're making that switch, you're in luck. There are now effective natural deodorants on the market in a slew of great scents. Through a combination of rigorous consumer testing conducted by the Good Housekeeping Institute's Beauty Lab, smaller road tests and extensive internet research, we've pulled together a list of the best on the market, no matter if you prefer a stick, spray or cream. Without further ado, here are the best natural deodorants for men in 2023.
Our top picks:
Read on after our picks for more information on how we selected the best natural deodorants for men, and why you should trust Good Housekeeping.