These Are the Expert-Approved Natural Face Moisturizers You Can Trust

There's plenty of buzz these days about "natural" and "clean" beauty brands, including skincare products like face moisturizers. But just because a product calls itself natural doesn't mean it is. "There is no industry standard definition of what 'natural' means for beauty products in general," explains Good Housekeeping Institute Beauty, Health and Sustainability Lab Director Birnur Aral, Ph.D. When it comes to skincare, Aral says the term "natural" can imply that the product is formulated without certain "concerning" ingredients like parabens, fragrance or chemically processed ingredients like petroleum. It can also mean the product is made with some "naturally-derived" ingredients like botanical extracts or plant oils with minimal chemical processing, or with certified organic ingredients.

But with so much variation (and misinformation) about what categorizes a face moisturizer as "natural," it's difficult to know where to start. The scientists in the GH Beauty Lab carefully curated this list of the best natural face moisturizers, based on trusted third party natural and organic products certifications as well as a deep dive into each product's ingredients and claims to ensure they live up to their claims. Here, the best natural face moisturizers you can trust for all skin types, including sensitive, dry, oily, acne-prone, aging skin and more.

Our top picks:

For more information on what makes a facial moisturizer "natural" and shopping tips to keep in mind when you're searching for the best natural moisturizer for you, scroll to the bottom of this article.