EXCLUSIVE: Yellow Rose by Kendra Scott and Wrangler Team Up for Limited-edition Collection
For its first collaboration, Yellow Rose by Kendra Scott has announced a partnership with Wrangler. Together, the companies have created a limited-edition collection that meets both brands’ authentic spirit while celebrating ranch culture, the natural environment of the Southwest and its hard-working people.
The collection, which pays homage to Kendra Scott’s Texas roots and Wrangler’s legacy in Western wear, was designed intentionally with turquoise embellishments and embroidered rose motifs and includes a variety of jewelry pieces and 13 pieces of apparel from shirts and jackets to denim. The audience? Everyone from the urban cowgirl to the seasoned ranch hand.
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Expressing her fondness for ranch life, Kendra Scott told WWD that the synergy between Yellow Rose by Kendra Scott and Wrangler is rooted in a shared passion for authenticity, adventure and a love for the Western lifestyle. The Yellow Rose by Kendra Scott brand was inspired by the tranquility and connection found at her family’s Texas ranch and has seen success through ventures including a Texas Rodeo circuit and a New York City pop-up in 2023.
“As we explored opportunities for collaboration, joining forces with an iconic Western brand like Wrangler felt like the natural next step in our journey,” Scott said. “Wrangler’s rich history in authentic Western wear, embodying a rugged and free-spirited lifestyle, resonated with the essence of Yellow Rose by Kendra Scott.”
The partnership, she said, is not just a merging of brands but a fusion of stories, traditions and a commitment to quality craftsmanship. “Together, we embarked on a journey to create something unique that reflects the durability, style and legacy that both The Yellow Rose by Kendra Scott and Wrangler stand for. It’s a celebration of our shared values and a testament to the exciting possibilities that arise when two brands with such strong identities come together.”
The assortment of jewelry within the collaboration incorporates signature Kendra Scott silhouettes, like the Davie and Elisa, and gemstones that are created with authentic fits, finishes and Western appeal that the Wrangler brand is known for.
“We drew inspiration from nostalgic styles, crafting a polished and refined look with jeweled hardware and bold colors,” Scott said. “The collaboration seamlessly blends Yellow Rose by Kendra Scott’s signature sophistication with Wrangler’s iconic Western heritage, resulting in a collection that captures the essence of both brands.”
One of Scott’s favorite pieces of the collection includes the Wrangler Elisa Multi Strand Necklace. The style is crafted with precision and features Kendra Scott’s bestseller set vertically, enhanced with distinctive Wrangler details, “adding that extra flair to elevate your everyday look. It’s a must-have accessory that seamlessly combines fashion and versatility.”
Scott also shared her love for the Laurel Statement Earrings, which she describes as “an absolute showstopper.” Inspired by Southwest aesthetics, the earrings mix metals and stones shown off in a floral stud and drop silhouette. On the apparel side, Scott points to the embroidered dress which features chain stitch rose details along the collar, cuffs and yoke and pearl snaps in Kendra Scott’s Davie silhouette.
In addition to creating beautiful pieces, Scott told WWD that the goal of the collaboration is to tell a compelling story. “The collection is a tribute to the spirit of adventure and individuality, offering a meaningful connection to those who appreciate the authenticity and allure of the Western lifestyle.”
Importantly, Kendra Scott and Wrangler will be supporting the future of young generations with the collaboration.
Kendra Scott will donate 20 percent of every purchase price of the Wrangler x Yellow Rose by Kendra Scott Elaina Corded Bracelet to the Kendra Scott Foundation, which gives to partners that align with its mission. The donation tied to this collection will be directed to the National FFA Organization (formerly Future Farmers of America). Wrangler has also committed to donating $10,000 to the National FFA in support of scholarships in connection with the collaboration.
The Wrangler x Yellow Rose by Kendra Scott limited-edition collection will be available at select Kendra Scott stores, the Wrangler flagship stores in the Fort Worth Stockyards in Texas and Greensboro, N.C., kendrascott.com and wrangler.com. The price range for the collection is between $45 and $150.
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