Exclusive: Savage x Fenty Taps Megan Thee Stallion for Its Summer 2020 Campaign
Classy, bougie, ratchet—all characteristics that typify Savage x Fenty, music icon Rihanna’s lingerie brand. They are also the lyrics to “Savage,” Megan Thee Stallion’s hit song that was released in March and got the Beyoncé treatment a month later. So it just makes sense that the two songstresses would eventually combine their savagery.
Today, Savage x Fenty announced Megan as its brand partner, featuring her in its summer 2020 social media campaign titled #SavagexTheeStallion. Unapologetic with her sexuality, fun, and completely fearless with her spits, Stallion is a natural fit with the vibe of the brand.
“Meg is the energy we were looking for,” said Rihanna in a statement. “She is a risktaker with an attitude, character, and personality.”
It also helps that “Savage” has become a viral sensation. Both versions of the song have received ample amounts of airplay, been downloaded by nearly everyone, and, most significantly, soundtracked a dance challenge on TikTok. Anyone, regardless of their abilities, can partake in the #SavageChallenge, bringing their own flavor to the dance. And it is this sense of inclusion that makes the Savage x Fenty-and-Megan Thee Stallion collaboration even more natural. She even wore the brand while partaking in the challenge.
“I’m so excited to work with a brand that embodies diversity and celebrates women in all their glory,” Stallion said in a statement. “In my Savage x Fenty, I feel sexy, comfortable and confident. We want all the hotties around the world to feel good about themselves exactly as they are.”
Hottie indeed! In the collab’s series of promotional images, Stallion wears the Balconette Bra and Side Tie Undie in Yellow Sunflower while posing wantonly on a table; and the T-shirt Bra and Booty Short in Black Caviar perched on all fours on top of a Chesterfield. Now all us other savages can, too, capture the same sassiness, moodiness, and nastiness.
Pieces range from 32A to 42H and XS to 3X, with prices running from $13 to $105. The collaboration is available online at SavageX.com, Amazon.com, Asos.com, and Zalando.com.
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