EXCLUSIVE: Miss Universe Organization to Launch ‘Modernized’ Swimwear Collection and Expand Into Merchandising

Ana Yglesias
·2 min read
10

The Miss Universe Organization revealed its first collaborative merchandise line on Thursday, debuting swimsuits that will also be seen onstage during the 72nd Miss Universe competition.

Produced under the name Miss Universe by Rubin Singer, the swimwear collection will be available on Nov. 15 for preorder on missuniverse.com ahead of the pageant, which airs Nov. 18.

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Miss Universe 2022 R'Bonney Gabriel models a swimsuit the Miss Universe by Rubin Singer line.
Miss Universe 2022 R’Bonney Gabriel models a swimsuit the Miss Universe by Rubin Singer line.

Preview images show three of the swimsuits modeled by the reigning Miss Universe, R’Bonney Gabriel. The designs feature shimmering and iridescent details, including a space-age silver one-piece with ruffled cutouts; a deep-V and low back one-piece, and a green high-waisted bikini. The full line also features modest and plus-size silhouettes.

The Miss Universe Organization will release T-shirts and hoodies in drops throughout 2024.

Singer’s résumé includes custom looks for Beyoncé’s 2013 Super Bowl performance, and the designer also counts Shakira, Jennifer Lopez, Taylor Swift and Zendaya as clients.

miss universe rbonney gabriel, miss universe organization swimwear, swimsuits, rubin singer
Miss Universe 2022 R’Bonney Gabriel models a swimsuit the Miss Universe by Rubin Singer line.

“Rubin’s work is innovative as well as stunning,” said Paula Shugart, Miss Universe Organization president, in a statement. “As a brand that started out in swimwear almost 75 years ago, we’re excited to modernize our runway with his take on sensuality and power.”

“I have been a longtime fan of the Miss Universe Organization,” Singer added. “My design philosophy is that I believe fashion is social armor. When I’m designing, the words that occupy my thoughts are confidence, power, seriousness and decadent whimsical femininity. I firmly hold the belief that this brand thrives at the intersection of what’s achievable when the strength of women and the allure of a dream converge.”

In 2024, the Miss Universe Organization will continue its expansion into merchandising partnerships in the beverage and travel categories. In July, the organization said it also plans to release a branded skin care line.

The 72nd annual Miss Universe competition takes place on Nov. 18 in El Salvador and features a performance by John Legend. The event culminates with R’Bonney Gabriel crowning the 2023 Miss Universe. The show will be broadcast on Telemundo and available to stream on Roku.

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