EXCLUSIVE: Mia Regan Fronts Missoma’s Glamour Collection
MATERIAL GIRL: Mia Regan, the London-born model and TikTok star, is the face of jewelry brand Missoma’s new Glamour collection featuring 38 pieces made from black enamel, gold and silver.
The collection includes dangly earrings, studs, chain links and statement rings.
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“I’m really excited to work with Missoma on this campaign. When we had the initial briefing, they wanted it to be really personal and I felt like they really read me,” Regan said.
“The process was very interactive and collaborative, personal and authentic. All the sets were amazing. The collection is something I would wear every day,” she added.
Regan worked with Missoma founder Marisa Hordern to brainstorm ideas and what the final collection would look like.
The campaign was styled by Donna Wallace, previously fashion and accessories editor at Elle U.K. and British Vogue.
Last year, the model and TikTok star collaborated with Victoria Beckham, the mother of her boyfriend, Romeo Beckham, on a vintage denim-inspired collection.
“There’s a long-standing relationship between Missoma and I, so there’s a synergy. We just get each other. I love every collection. I love the pieces, I wear them all the time. This collaboration just feels right,” Regan said.
The Glamour collection was made using 100 percent recycled materials, from 18-karat gold vermeil to sterling silver.
Since the company’s founding in 2008, Hordern’s strategy has been to stay close to her Millennial and Gen Z audience, strike up long-term relationships with influencers and collaborators and move with the cycles of the economy.
Yet Missoma remains popular with customers who can afford much more expensive gems, including the Duchess of Cambridge, Emily Ratajkowski, Gigi Hadid, Tommy Dorfman and Billie Eilish.
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