Exclusive: Malone Souliers Launches First-Ever Sneaker Collection
While heels are certainly making a comeback this summer, comfort is still important, which is why luxury shoe label Malone Souliers is launching its debut sneaker collection.
“I started expanding my offer with more casual lead styles, such as combat boots and chunky derby shoes. It was the right step to further venture into a new category such as sneakers,” founder and creative director Mary Alice Malone told FN. “We didn’t want to be part of that mass sneakers trend moment — adding this category just because everyone was doing it. Sneakers just felt right this time around and we were able to confidently create a product that really represented us.”
More from Footwear News
Marketing Plays: Oofos Debuts Its First Campaign With New Ambassador Alex Smith
Mindy Kaling's Costco Outfit Includes a Teal Suit, Celine Bag and Matching Mules
Launching tomorrow morning is the collection for both men and women, comprised of two low-top styles offered in multiple colorways. Women’s styles
are available in black, white, grey and a range of light metallic nappa leathers, from bronze to rose gold. Men’s styles come in tan and pine suede
as well as classic black and white nappa leather with red or blue contrast detailing.
Courtesy of Malone Souliers
Each style features Malone Souliers’ signature strap detailing across the toe, with a matching stripe on the heel tab and binding on the sneaker’s tongue. These are the details that make the sneakers stand out from other luxury brands in the market, Malone added.
The Deon look, takes this idea further, for instance, with a graphic stripe that runs along the side of the upper and across the sole. The Musa style, meanwhile, re-imagines the Malone Souliers’ asymmetric insignia in an exaggerated appliqué on the upper.
Courtesy of Malone Souliers
The sneaker collection was inspired by 1960s, according Malone. “That era has the right balance of super cool and modern where the detail of design can shine through,” she said. “We have been able to keep the sneaker very us without being too shouty.”
Courtesy of Malone Souliers
Retailing for $495, the sneakers are available exclusively on Malonesouliers.com.
Best of Footwear News
Shop Kanye West Presidential Merchandise Inspired by His Campaign
Balenciaga Just Launched Its Summer Sale With Items Up to 50% Off
Sign up for FN's Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.