EXCLUSIVE: Bally Launches First Ad Campaign for First Collection by Simone Bellotti

Luisa Zargani
·1 min read
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BALLY’S FIRST: Bally on March 4 will launch the first campaign featuring the first collection by Simone Bellotti and conceived by the brand’s creative director.  The images will be teased on the brand’s social platforms beginning Thursday.

Photographed by Alasdair McLellan in a storied villa in Milan, the campaign will present Bellotti’s first collection, which bowed for spring in Milan last September.

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Models Claudia Ferrier, Lottie Morris, Maria Ermakova, Nazarit Machin, Will Woodward, Josef Ptacek and Gideon Adeniyi are captured looking straight into the camera lounging easily in the villa, wearing Plume loafers, handmade Scribe brogues and Glendale flats. The images also highlight the hero bags of the season such as the Bell and the Ollam, underscoring Bally’s expertise with leather goods developed over the course of 173 years.

Bellotti was appointed to the top design post at the end last May, following the exit of Rhuigi Villaseñor. He had quietly joined Bally in October 2022 after a 16-year tenure at Gucci. Previously he held senior design positions at Dolce & Gabbana, Bottega Veneta and Gianfranco Ferré, boasting an experience in both both ready-to-wear tailoring and accessories.

For his first collection, Bellotti juxtaposed sleek and understated tailoring designs respecting the brand’s heritage with denim looks that had a vague ‘70s feel worn with cozy ribbed sweaters.

Bally, controlled by the JAB holding company, is based in Switzerland and helmed by chief executive officer Nicolas Girotto.

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