Ewing Athletics and Rap Icons Naughty By Nature Have a New Sneaker Collaboration Releasing Tomorrow
Ewing Athletics and legendary hip-hop group Naughty By Nature have joined forces on a new sneaker collaboration dropping this week.
The Naughty by Nature x Ewing Athletics 33 Hi Winter will hit shelves tomorrow, commemorating the 30th anniversary of the iconic 1991 self-titled platinum album from the group. That was also the year that the then-upstart footwear company took the footwear industry by storm.
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The collaborative style has been revamped to handle the harsh winter conditions, featuring signature boot elements including a black-based waterproof upper that’s paired with metal D-ring eyelets. Adding to the design is gold co-branding embroidered on the sides and tongue, a reflective toe vamp and a metal buckle on the heel. Lastly, a black foam midsole and a gum outsole are paired together to give the shoe a functional and timeless look.
In addition to the sneakers, the brands have also produced matching apparel in the form of a T-shirt.
“We’re proud to announce our collaboration with Ewing Athletics,” Vinnie, one of the Naughty by Nature members, said in a statement. “Our Naughty sneakers are instant collector’s items — we suggest you grab two pairs because they will sell out immediately. Thanks for the love and continued support.”
The Naughty By Nature x Ewing Athletics 33 Hi Winter collab will be released tomorrow at Ewingathletics.com. The shoe will come with a retail price of $150.
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