Everything You Need to Know About Face Serums
By Megan Gustashaw.
From business models to actual models, the men’s grooming industry is in the middle of a revolution. We're assuming you've noticed that your choices in the personal care aisle are no longer limited to Head & Shoulders vs. VO5 or Old Spice vs. Speed Stick, but do you know what all of these new-age goodies even do? Let's start today with with facial serum: those little vials of skincare magic that, with any luck, you haven't mistaken for moisturizer.
Think of serum like the vitamin-packed shot you add to your protein shake, smoothie, or cold-pressed juice in the morning. It’s a highly concentrated add-on, which promises to get you the results you want from your skincare products more quickly and effectively. These water-based, liquid concentrates usually target specific concerns, like reducing wrinkles, adding brightness, fighting acne, or enhancing hydration.
This story originally appeared on GQ.com.
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