Everything You Need to Know About Drunk Elephant's New Hair and Body Lines
Drunk Elephant, the brand behind multiple Allure Best of Beauty Award winners, Kim Kardashian's at-home peel of choice, and dozens of fan-favorite products, is a skin-care brand no longer. Now, it's also a hair-care and body-care brand.
On Friday, seven new products will join the Drunk Elephant family. The new additions include four core hair products — Cocomino Glossing Shampoo, Cocomino Marula Cream Conditioner, Wild Marula Tangle Spray, and T.L.C. Happi Scalp Scrub — and three body-care products, Kamili Cream Body Cleanser, Sweet Pitti Deodorant Cream, and Sili Body Lotion.
"We used ingredients that are nourishing to the body and the skin, avoiding the same sort of sensitizing ingredients as we do with the skin-care line," says Tiffany Masterson, the brand's creator. "We don't use any silicones; we don't use any essential oils or fragrance. We just allow the skin and hair to thrive and be healthy."
The hair products get their added oomph courtesy of a familiar face. Chris McMillan, longtime Hollywood hairstylist and Masterson's childhood friend, helped her test and develop the line. "[Masterson] came to me and we discussed the idea of doing a hair-care line that focused on the scalp," McMillan tells Allure. "We get dry lips; we get dry skin; we also get dry scalp. The goal was to create a very nourishing line."
McMillan tried the hair products on clients at his hair salon in Beverly Hills and on private clients — which means celebrities like Jennifer Aniston and Renee Zellweger were potentially among the first to try it. "It was easy to get the products used on 10 or 12 clients every day, so it was actually tested on humans," he says. "I gave them to other hairstylists to try with their clients as well. I still have all the old samples with little notes next to them."
All that trial and error produced hair-care essentials that Masterson describes as a "full solution." Just as when she launched her first skin products, she designed this four-part range to serve as a complete hair-care regimen. To really get to the core of what makes hair tick, she and McMillan homed in on the scalp.
"The way I tackle skin health is the same way I looked at the scalp," she says. "I thought about what we don't want on the scalp, and that played a huge role in the way I formulated the product."
Cosmetic chemist Stephen Ko, who is not affiliated with Drunk Elephant, gave the ingredient lists his honest review and says each of the formulations "look good." As he points out, all the hair products contain a similar blend of amino acids, which act as building blocks to strengthen the hair. Best of all (for me, I'll admit), Drunk Elephant gifted editors early samples of each product, so we got to test each one at home.
Cocomino Glossing Shampoo ($25) and Cocomino Marula Cream Conditioner ($25)
The plan for the shampoo, as Masterson explained to me, was to "create the feeling of your favorite shampoo without the things that created that feeling." Sulfate-free shampoos are often missing that bubbly, shampoo-commercial foam, but Masterson wanted a variation of it in her version.
The Glossing Shampoo has a creamy foam texture that lets you know the product is working, which was a welcome change from some of the gloppy sulfate-free formulas I've tried over the years. It and the conditioner both have the sweet, earthy almond oil scent, which comes entirely from natural fragrance.
The duo left my hair shiny and smooth, and — my number priority for all shampoo and conditioner — my recently touched-up blonde highlights haven't faded in the slightest.
T.L.C. Happi Scalp Scrub ($36)
Formulated with glycolic and salicylic acid along with watermelon oil, jojoba, and grapeseed oil, the scalp scrub is designed to exfoliate the scalp. The acids are used as chemical exfoliants, explains Ko, which helps to remove dead skin cells from the scalp. It's designed for weekly use on dry hair, but in our current moment, when at-home beauty treatments have become more necessary than ever, I'll admit to upping it to twice weekly. The cellulose beads in the formula are a much-needed luxury, and the whole process of application, working product into the scalp, and rinsing it out feels like the substitute for the salon scalp massage that you're probably craving right about now.
Wild Marula Tangle Spray ($25)
I'll admit that detangling spray isn't a part of my regular routine, but McMillan sold me with his description of it as "a body moisturizer for the ends of your hair." He suggests spraying it onto damp hair whether you're planning to use heat styling or let your hair dry naturally. As a diehard air-dryer, I've used the spray as a nourishing and fragrant (that almond oil smell is divine) addition to my regimen.
Kamili Cream Body Cleanser ($20)
As someone who has avoided body wash for decades, I can't believe I'm about to say this, but the cream body cleanser is my favorite new product. It's soft and luxurious, thanks to the marula oil, sacha inchi seed oil, and passionfruit oil in the formula, all of which combine to create a smooth cream. This one doesn't lather; it just glides softly onto the skin before you rinse it away. The subtle, sweet scent makes your shower smell delicious. Trust me, even if you're hesitant to give up your old reliable soap bar, this one is worth a try.
Sili Body Lotion ($20)
The body lotion is the perfect combination to its sister body cleanser. It's light and instantly melts into skin — no white streaks to rub into your shins. I use it immediately after stepping out of the shower to keep that lovely smell from the cleanser going into my day.
Sweet Pitti Deodorant Cream ($16)
Last but not least, there's Drunk Elephant's answer to the natural-deodorant craze. "People have been asking for deodorant for a long time, not even in the context of a body line," says Masterson. Before fans even considered the possibility that their beloved DE could drop body-care products, this deodorant was on the wish list.
It's free of aluminum-derived ingredients, baking soda, and essential oils and uses arrowroot to absorb odor and moisture. The product itself is a warm beige, but don't let that surprise you — it glides on totally clear and is keeping me sweet-smelling in quarantine. Drunk Elephant stans, you got what you wished for.
The new range is available now, from $16 to $36, at drunkelephant.com and sephora.com.
More on Drunk Elephant:
The Drunk Elephant T.L.C. Sukari Babyfacial Is an At-Home Peel
Drunk Elephant Is Dropping the F-Balm, a Super-Moisturizing Overnight Face Mask
Now learn how to care for your scalp:
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Originally Appeared on Allure
