Everything We Know About Anastasia Beverly Hills New Norvina Eye Shadow Palette [UPDATE]

Rosemary Donahue
Updated
There's a reason this launch feels more personal.

UPDATE (July 17, 2018): It's finally here, folks, and this is not a new launch you want to miss out on. Anastasia Beverly Hills just dropped its hotly anticipated Norvina Eye Shadow Palette, which is made up of shimmer and matte shades perfect for summertime — and all year round. Additionally, the brand launched a violet-colored liquid lipstick to go with the palette, which also comes in gorgeous purple packaging.

The palette is bound to go quick, so don't waste any time before heading to anastasiabeverlyhills.com to snag yours today. If you do miss out, though, don't fret. It will be available at online at ulta.com July 29 and sephora.com on August 7. Thanks for making all our shadow dreams come true this summer, ABH.

https://www.instagram.com/p/BlTaGEkDJ4u/?hl=en&taken-by=anastasiabeverlyhills

This post originally appeared on July 8, 2018:

Though Anastasia Beverly Hills makes a huge range of products, if there's one thing it's known for above all else it's the brand's ability to make a stellar palette. Time after time, the brand makes palettes that quickly become cult favorites, including the Modern Renaissance palette and the ever-popular Subculture palette. Now, ABH is at it again, creating a palette that's especially important to the brand's founder because it's named after Anastasia Soare's daughter, the president of the brand, Claudia Norvina Soare.

It will be called the Norvina palette, with a release date in mid-July, and Anastasia Beverly Hills posted a few images online. The case for the palette is purple as are a few of the shadows. It also comes with a few pink tones and a few neutrals, both in shimmer and matte shades. Soare swatched some of them on herself while on a recent vacation, showing just how pigmented they are and how they look in the sunlight. The brand also swatched the shades on multiple skin tones on its Instagram account, something that's super important for beauty brands to do.

https://www.instagram.com/p/Bk8CacfDGWC/?hl=en&taken-by=anastasiabeverlyhills

https://www.instagram.com/p/Bk9Sl28nDNy/?taken-by=norvina

According to E!, Soare said, "I'm nervous because it has my name on it. Usually, I'm not nervous because this is my job; this is what I do. But because my name is on it, it's definitely giving me some emotions that I'm not used to." It's clearly a very personal project for her. In case you're interested in an in-depth breakdown of the shades included in the new Anastasia Beverly Hills x Norvina palette, she was kind enough to tell fans about all 14 of them in the caption on an Instagram post. In fact, the caption was so long she had to continue it in the comments.

https://www.instagram.com/p/Bk85oUYH43b/?taken-by=norvina

She writes, "The palette has 7 mattes and 7 shimmers which is a first for ABH, we generally do less shimmers. I need shimmer in my life because of my big lids, but I also use shimmer along my lash line....This palette is truly wearable by many which is what is so important." For more information about the palette, you can check out her full caption. If you're interested in snagging the Anastasia Beverly Hills x Norvina palette, it'll be available July 17 on the Anastasia Beverly Hills website, July 29 on Ulta's website, and August 7 online at Sephora, Macy's, and more.

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