The Must-Haves From Amazon Prime Day

Lauren Hubbard
·2 mins read
Photo credit: Hearst Owned
Photo credit: Hearst Owned

From Town & Country

Black Friday may have the historical clout, but in recent years supersized online retailer Amazon has made its very own sale event into a holiday unto itself. Prime Day, the retailer's annual exclusive sale for Prime members is always packed with steep discounts on covetable goods—from high-end tech and essential home appliances to brand name clothes and accessories.

When is Prime Day?

Started in 2015 as part of Amazon's 20th anniversary celebrations, Prime Day has transformed into an annual 2-day event for dedicated online shoppers. While it typically takes place during the summer, this year the COVID-19 pandemic led the sale to be postponed. Instead, Amazon has announced that this year Prime Day 2020 will take place from October 13 through 14, with the savings kicking off at midnight on the 13th.

How do you access Prime Day?

While the event is only for Prime members, considering that even pre-pandemic Amazon reported serving more than 150 million Prime members, odds are you may already have access. If you're not yet a Prime member, or aren't sold on committing to membership, you can also sign up for a free 30-day trial to test the waters and make the most of those Prime Day deals.

As an added bonus this year, Amazon is giving a nod to small businesses by offering Prime members $10 to spend on Prime Day when they spend $10 at select small businesses from September 28 through October 12.

What are the best deals this year?

The exact details of all the must-shop deals haven't been announced yet and often aren't clear until Prime Day finally kicks off, but based on previous years we can expect Amazon's proprietary devices like Kindle readers, Fire sticks and tablets, and Echo speakers to get a price cut, making it the best time of year if you're looking to invest in one.

We'll continue to update this post as we learn more about everything that will be on offer during Prime Day this year, and in the meantime you can shop these Early Deals.

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