Everyone From Shay Mitchell to Kyle Richards Has Used this Iconic Concealer with 30K 5-Star Reviews — Now Only $15

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If you’ve ever done a search for the best concealers, chances are, you’ve come across Tarte’s Shape Tape concealer. It’s arguably the most iconic concealer out there. It even has a big celeb following, including Shay Mitchell who once said in an interview, “This is something I live by.” Kyle Richards also included the Shape Tape in list of things she “can’t live without” and even said, “I don’t think I know anybody who doesn’t use this concealer. This product is the best best best, you guys.” As someone who uses the product myself, I couldn’t agree more. It’s long-lasting, super easy to apply, and covers everything you need it to without making you look over-done. When it comes to concealer, you can’t do any better than the Tarte Shape Tape.

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Whether you’re a long-time fan or have yet to see what all the hype is about, now is the best time to stock up! In celebration of Shape Tape’s 25th anniversary, Tarte is majorly discounting all three versions of the concealer (in full sizes!) to just $15. That’s over 50% off the regular price and the lowest price it’s been ever. This jaw-dropping deal is only available at Ulta online and in store. Given the low price for such a good product, we’d hurry before your shade runs out.

Tarte Shape Tape Concealer Sale 2024: Now on Sale for $15 at Ulta
Tarte Shape Tape Concealer Sale 2024: Now on Sale for $15 at Ulta

LIMITED-TIME DEAL

Tarte Shape Tape Concealer

$15 $31 52% off

Buy Now

You can’t go wrong with the original! After all, there is a reason why Tarte’s Shape Tape has been beloved by shoppers for 25 years and currently has over 30,000 five-star reviews. It’s described as a full coverage formula that offers up to 16 hours of “flawless wear.” It’s crease-proof and you won’t have to worry about it settling into creases or leaving you with a cakey look. Its list of ingredients include shea butter to help with elasticity, mango butter to moisturize and condition the skin, and licorice root, which brightens dark circles.



According to one shopper review, it is “hands down” the best concealer they’ve ever used. “I am almost 30, and have started to get some wrinkling and fine lines around my eyes,” they wrote. “I have been on a hunt for the best concealer for under my eyes, something to cover and brighten my dark circles but also won’t settle into fine lines … Oh my god, this stuff is MAGIC! It doesn’t crease, doesn’t sit in fine lines, is super full coverage, and covers my dark circles but isn’t drying like most full coverage concealers. It literally blurs the fine lines. It’s almost like they are no longer there and gives the most beautiful finish.”

Tarte Shape Tape Concealer Sale 2024: Now on Sale for $15 at Ulta
Tarte Shape Tape Concealer Sale 2024: Now on Sale for $15 at Ulta

LIMITED-TIME DEAL

Tarte Shape Tape Ultra Creamy Concealer

$15 $32 53% off

Buy Now

The Ultra Creamy concealer provides the same full coverage as the original, but in a formula that’s ultra-hydrating for those with dry or mature skin. It’s described as having a natural, moisturizing matte finish that doesn’t cake or settle into lines. Instead, its creamy, “cushiony” formula was made to leave you with smoother, plumper, and more youthful-looking skin. Its list of ingredients include intense hydrators like hyaluronic acid and prickly pear.



As one shopper wrote about the Shape Tape Ultra Creamy Concealer, “I have tried many concealers only to have them later dry out my skin and not offer strong coverage … I immediately applied this when I got to my car and instantly fell in love with the product. It went on creamy but quickly dried without drying my skin out. I loved the initial look but knew the actual test would be how it looked at the end of the day. To my amazement, every time I checked the mirror throughout the day, it still looked great! It didn’t dry my skin and it didn’t settle into the smile crinkles underneath my eye. It seamlessly covered my dark circles snd evened out my skin tone.

Tarte Shape Tape Concealer Sale 2024: Now on Sale for $15 at Ulta
Tarte Shape Tape Concealer Sale 2024: Now on Sale for $15 at Ulta

LIMITED-TIME DEAL

Tarte Shape Tape Radiant Concealer

$15 $32 53% off

Buy Now

The “Radiant” version of the Tarte Shape Tape was made to give you “featherlight medium coverage” for healthy-looking skin with a subtle glow. It contains triple hyaluronic acid to provide hydration for up to 24 hours. It also contains other good-for-your-skin ingredients such as ginseng, to help calm the appearance of redness, vegan collagen to help give you a more youthful look, and niacinamide, which smooths, brightens, reduces inflammation, and minimizes pores. According to one shopper reviewer, it’s “perfect for dry skin” and covering “super dark circles.”


Before you go, check out our slideshow below:

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