Every Celebrity That Has Announced a Beauty Brand in 2022
There are... a lot.
Over the past few years, there's been an explosion of celebrity-backed beauty companies. Some have become staples with loyal followings (Rihanna's Fenty Beauty, Selena Gomez's Rare Beauty), while others are up-and-coming favorites (Rosie Huntington-Whiteley's Rose Inc., Ariana Grande's R.E.M. Beauty). Just a month into a new year, there's already a pretty full slate of just-announced celeb makeup and skin-care debuts to anticipate in 2022.
For the sake of organization (and our sanity), we're limiting this list to brands that have been announced or launched in 2022. We're also sticking with skin care, makeup, nail care and hair care. (Courteney Cox, for example, dropped a "home care" line that's skin care-adjacent and includes a hand soap, but it didn't quite feel like a proper fit here.) Don't worry — there are still... a lot to work with.
See our running list of the big celeb beauty brands of 2022 below.
Skin Care
Hailey Bieber, Rhode: announced in January 2022, launch date TBD
John Legend: announced in January 2022, launch date TBD
Kim Kardashian, Skkn by Kim: rumored to be launching in the spring of 2022
Sabrina and Idris Elba, S'Able Labs: announced in February 2022, launch date TBD
View the original article to see embedded media.
Scarlett Johansson, The Outset: announced in July 2021, launching in March 2022
View the original article to see embedded media.
Winnie Harlow, Cay Skin: announced in March 2022, launching in March 2022
View the original article to see embedded media.
Makeup
Gwen Stefani, GXVE: announced in February 2022, launching in March 2022
Peyton List, Pley Beauty: announced in December 2021, launched in January 2022
View the original article to see embedded media.
Hair Care
La La Anthony, Inala: announced and launched in January 2022
View the original article to see embedded media.
Nails
Marsai Martin, Mari by Marsai: announced in January 2022, launched in February 2022
View the original article to see embedded media.
Please note: Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making.
Want the latest fashion industry news first? Sign up for our daily newsletter.
