Euphoria Makeup Director Donni Davy Launches Cosmetics Brand Half Magic Beauty

·2 min read

Courtesy of Half Magic Beauty

Looking to get the perfect Maddy Perez eyeliner? Ever since Euphoria premiered on HBO Max, fans everywhere have been obsessed with the graphic liner, glittery lids and rhinestones popularized by the show's viral makeup looks.

Now, Doniella "Donni" Davy, the makeup director for the show, launched her very own beauty brand, Half Magic, and People Chica got a first look at the collection.

From a makeup trailer designed to look just like the original used on set, Davy showed People Chica's beauty writer, Laura Acosta, her full line of products that make recreating the now-iconic Euphoria looks easier than ever.

Courtesy of Half Magic Beauty

A Euphoric Experience

As a makeup lover, I've tried to copy looks from the show on myself but was delighted to find that rather than recreating something Maddy, Cassie or Jules wore, Donni started from scratch and created a custom look.

After confessing my love for eyeliner, Donni decided to go big and give me a periwinkle wing using Chromaddiction in the shade Sky Juice topped with Spirit Guide, a shimmering purple hue.

Of course, no Euphoria look is complete without a few rhinestones. Donni followed the shape of my eye to create a double wing effect with Half Magic's iridescent self-adhesive Face Gems.

A few days later, I found myself attempting to recreate the look at home and was shocked by how easy the products were to use.

I'm no Donni, but the applicators, formulas and self-adhesive gems and glitters make the daunting task a lot simpler.

The whole vegan and cruelty-free line ranges from $10 to $26 and also offers iridescent highlighters, liquid lipsticks, lip liners, a setting spray, and several beauty tools and is available at

If you're a lover of this glam makeup style, make sure to check Half Beauty out for yourself!