Etsy Names Denim Décor a Key Trend for 2024
Denim continues to gain ground in living spaces.
Vintage and handmade marketplace Etsy named denim décor one of its trend predictions for 2024.
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Etsy reports that there are currently more than 16,000 denim home décor listings on the platform, including wall art, denim upholstered furniture and area rugs, and it expects the number to grow in 2024. Many sellers recycle denim to make their products, spanning Christmas stockings made from repurposed jeans, baskets woven with the seams of jeans to patchwork foot stools made from fabric scraps.
“From throw pillows to quilts to placemats, denim will be making its way from our closets to our living spaces in 2024. This timeless and durable textile lends itself to a laid-back, lived-in aesthetic that channels the ’70s, and provides the same sense of comfort as your favorite pair of jeans,” Etsy stated.
Though denim lends itself well to crafters, several major denim brands have dabbled in home décor. In 2021, when homebound consumers were buying fewer jeans, Wrangler teamed with Pottery Barn Teen and Levi’s linked with Target for limited-edition home collections.
Other brands have entered long-term partnerships. Denim-turned-lifestyle retailer Gap sells home décor through Walmart. In August, True Religion entered into a licensing agreement with Envogue to produce True Religion-branded line will include bedding, decorative pillows, bath towels, kitchen linens and more.
The presence of denim in living spaces is one example of how the gap between fashion and home décor is shrinking.
Etsy reported that the growing trend of “romanticizing life” to escape uncertain times will filter into home and apparel in 2024. “This year’s top trend predictions indicate that consumers are craving the comfort of a little extra sweetness in their daily rituals, as they elevate life’s simple pleasures and create moments of beauty to savor each day,” Etsy stated.
The marketplace’s color of the year—Berry—reflects this sweet and romantic mood. Described as a grown-up version of 2023’s Barbiecore pink craze, Etsy reports seeing the rich color gain momentum for bed linens, wall art, knitwear, jewelry and more.
The romance theme is magnified in Romancecore, a trend that Etsy combines silk, satin and sheer fabrics with feminine details like lace, ruffles and bows—a motif that also topped Pinterest’s forecast for the new year.
On Etsy, searches for sheer clothing have increased 38 times in the last three months compared to the same time the previous year and searches for satin slip dresses have increased by over 10 times.
Classic footwear with a retro vibe is part of the trend as well. Searches for ballet flats have increased 162 percent, while searches for mesh Mary Janes have grown 240 times over.
That interest in vintage is inspiring Etsy shoppers to build custom charm jewelry. The marketplace has a 33 percent increase in searches for charm bracelets and a 26 percent increase in searches for charm necklaces.
“From heirloom vintage gold and silver charms to more contemporary, quirky, and colorful pieces meant to be collected and stacked, this trend marks a return to the art of storytelling through personal accessories and a desire for items that carry sentimental value,” Etsy stated.
Barrel handbags are on the horizon as well. Compact yet roomy and versatile, the duffel-like handbag is set to overtake the baguette bag, which Etsy has seen a 13 percent decline in searches in the last three months.
“The revival of this versatile style signals that shoppers are leaning into practicality while embracing new shapes—the more interesting, the better,” Etsy stated.
