This $5 mascara is so popular, one tube sells every 10 seconds

Adrianna Barrionuevo
·3 min read

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With a perfect rating from more than 67,000 Amazon reviewers, this $5 mascara can't be beat.
With a perfect rating from more than 67,000 Amazon reviewers, this $5 mascara can't be beat.

Full, fluttery lashes can transform your look in just seconds. So it comes as no surprise that Amazon shoppers are buying up mascara — and there’s one in particular that’s trending above the rest.

Essence Lash Princess False Lash Effect Mascara is Amazon’s #1 best-selling mascara, taking the top spot in both the makeup and personal care categories. It’s earned a perfect 5-star rating from more than 67,000 reviewers — and one tube of the stuff sells every 10 seconds. Get it for just $5.

Shop it: Essence Lash Princess False Lash Effect Mascara, $5, amazon.com

“I have bought so many different brands of mascara over the years and to date, essence Lash Princess is my favorite. And for the price, it cannot be beaten,” wrote a reviewer, who gave it five stars.

So, what makes this mascara a step above the rest? For starters, it’s a reasonable $5 and available on Amazon Prime, which is always a bonus. But more importantly, the formula is ophthalmologist-tested and delivers everything you could want from a mascara.

Essence Lash Princess False Lash Effect Mascara. (Photo: Amazon)
Essence Lash Princess False Lash Effect Mascara. (Photo: Amazon)

Shop it: Essence Lash Princess False Lash Effect Mascara, $5, amazon.com

The conic shaped-brush at the end of the wand seamlessly glides through each lash to coat it from root to tip. And there’s a reason for its “False Lash Effect” moniker: Just one coat is all it takes to achieve long, voluminous, defined and clump-free lashes.

One happy buyer raved it was better than high-end mascaras: “My go to mascara is Dior or Mary Kay. This beats them both hands down when comparing volume and length. This is my new go to!”

The glowing “best mascara ever” reviews didn’t stop there either.

As this reviewer pointed out, it’s a great product for someone with straight or sparse lashes, too. “I've tried multiple mascaras,” they wrote. “[This one] coats easily, doesn't flake or smudge and holds my curl. One of the most frustrating things is curling your straight lashes, (I even heat my curler slightly with my hair dryer), and having your mascara immediately straighten them out....Why pay a fortune when this works!”

And even though it’s not waterproof, don’t expect it to budge or smudge in the humidity, as one reviewer noted. “Easy to apply and the mascara makes your lashes look stunning and long. Holds up very well, too. In fact even in a humid climate you'll still look awesome after a long day. No need to reapply every few hours. I also very much like that it was not tested on animals. I have sensitive eyes and this mascara doesn't bother me at all.”

Another added, “I have sensitive eyes so finding a good mascara has been a chore. This one is amazing. Doesn’t bother my eyes at all even with my contacts in. It doesn’t run or flake off. It stays put until I take it off, even in 100 degree humid weather. I will be purchasing this again.”

Shop it: Essence Lash Princess False Lash Effect Mascara, $5, amazon.com

The reviews quoted above reflect the most recent versions at the time of publication.

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