Escape to Ischia with Max Mara's Resort 2022 Collection
Ischia, a small island off the coast of Italy, has long been known for its hot springs, fishing, and its famous frequenters, like Truman Capote, who immortalized the island in his 1950 travel book Local Color. Now, Ischia has added another notch to its storied history, by hosting its first fashion show, the Max Mara Resort 2022 collection.
Inspired by travel, elegance, and the pursuit of poise, Ian Griffiths designed this Max Mara collection to translate the look of Capote's Swans, and their desires, into a uniform for the modern globetrotting woman. Though the Max Mara Swans' priorities have shifted to accommodate the hustle and bustle of the 21st century, their ambitions, and need for effortless, versatile, wear-anywhere pieces remains the same. And when paired with the backdrop of Ischia, the collection has us ready to board our first flight. As travel becomes an option again, it's nice to know Max Mara has our best interests at heart.
Ginevra Elkann, the granddaughter of Maria Agnelli's, created a beautiful video showcasing the scenic Max Mara show. When asked for her inspiration behind the video, she shares,“Ischia is a stunning island, in some ways, still wild and genuine. It’s where many artists have taken refuge. with its wonderful culture and nature, I think it’s the perfect place to escape to from a hectic city life. This is what I have based the film on: on the idea of working women who come to spend a weekend with their friends in Ischia, in a magnificent location that conjures up the real Italy.”
Below, our favorites from the Max Mara Resort 2022 Collection, and above, Ginevra Elkann's film.
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