Áeron RTW Fall 2018
For fall, Áeron continues to focus on clean-cut aesthetics informed by its hometown of Budapest. This time, it is a Bauhaus staircase that caught the attention of Eszter Áron and provided the starting point of her work.
It was business as usual with a compact wardrobe of trousers, dresses featuring detachable aprons, and pieces lifted from the masculine wardrobe. New this season were suiting and knitwear, as well as a handful of accessories such as graphic pearl-and-gilt earrings. Fabrics stayed the course of crisp cottons, silky shirting, wool blends and the odd outlier — such as a coated nylon with a handlike washed silk — in a feminine neutral spectrum of blues, forest green and rich reds with the occasional in-house print thrown in.
Standout items included trousers with a mullet hemline; shirtdresses in a kinetic stripe pattern; asymmetric blazers, one buttoned on the side, the other with a pocket on the back, and a boxy cropped leather blouson. A workwear shirt, revisited as a heavyweight jacket in marled beige chevron tweed, looked smart rather than utilitarian.
At the presentation, chief executive officer Vivien Laszloffy said the brand has opened a pop-up store in Budapest on Erzsébet Street, a well-to-do neighborhood nicknamed “Fashion Street” that counts the luxury Ritz Carlton and Kempinski hotels. A permanent retail space is in the works, due to open later this year.
Launch Gallery: Àeron RTW Fall 2018
Related stories
Altuzarra's La Coupole Venue Gets Guests Reminiscing
Helena Bordon Talks Eyewear, Life in New York at Balmain
Morgane Polanski, Selah Marley Go Back to School With Carven
Get more from WWD: Follow us on Twitter, Facebook, Newsletter