Episode 10: Re-imaging Brand Purpose
Amid a global pandemic, consumer priorities have shifted. They are more discerning about how, where, and why they shop. In response, retailers have hit the reset button to meet these new demands along with macroeconomic challenges such as supply chain woes and workforce issues. In this final episode, host Arthur Zaczkiewicz welcomes Jill Kramer, Accenture’s Chief Marketing and Communications Officer, to define brand purpose, discuss how it has evolved and how it can be used as a strategic tool.
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