Enter Your WAG Era With These *Actually Cute* NFL Fashion and Merch Items

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Football fandom is a cornerstone of my personality—and of my closet. As a die-hard Seattle Seahawks fan and WAG in training, I feel it's my duty to wear game-day outfits that are jumbotron-worthy (I don't practice my concerned wife in the stands look each Sunday for nothing, ppl!). And, as a commerce writer and Firstfinds trending products sleuthe, I can confirm that Taylor Swift single-handedly turned NFL merch into one of fall's biggest fashion trends.

In curating my weekly looks and tracking Swifties' recent shopping habits, I've discovered that cute NFL merch can be as hard to find as NFL players' phone numbers (which I am very open to receiving, btw). Few NFL merch brands offer more than officially-licensed NFL jerseys and basic tees, sweatshirts and hats with team logos. And unfortunately, most of the women's apparel from teams' official merch shops is like...not that cute.

To help your game-day outfits reach WAG status this season, I internet stalked my fair share of NFL wives and girlfriends for "research purposes" and located 13 places to buy cute NFL merch online, including Taylor's *exact* Kansas City Chiefs jacket, Olivia Culpo's 49ers baseball hat, and Chanel Iman's custom Patriots jersey. Not only are these fashionable NFL merch brands a great way to show your team spirit each Sunday, but they also make excellent gift ideas for your fellow football fans.

WEAR by Erin Andrews

There's no denying that sports reporter Erin Andrews' NFL merch line is *the* fashion brand of the fall thanks to Blondie. And although Taylor Swift's exact Kansas City Chiefs jacket is currently sold out, you can still grab the same style in most other teams' colorways.

New Era

Every football fan needs a logo hat from their favorite team. Priced at less than $40 on Amazon, New Era's classic baseball caps make an excellent stocking stuffer for a stylish football fan (or Swiftie who recently became one).

Baublebar

These Seahawks hoop earrings from Baublebar have become my new personality on the weekends. The brand has tons of cute NFL jewelry that's an instant conversation starter, whether you're waiting in line at the grocery store or the sports bar bathroom.

Staud

Staud's signature color-blocked cardigan got an NFL update just in time for sweater season. It also comes in a midi length that can be styled as both a dress or a top.

NFL Shop

Need inspo for how to wear a football jersey? Look no further than Ciara's game-day outfits. Whether coordinating Nike dunks or cargo pants, her effortless styling takes her hubby, Bronco's quarterback Russel Wilson's, merch to a whole new level.

Junk Food Clothing

Junk Food's officially licensed line of NFL graphic tees and sweatshirts are cozy enough for a Thursday night game on the couch and stylish enough for a Monday night game in the stands. The brand's timeless designs are why you'll reach for it season after season.

BOSS

The hottest NFL designer fashion collab of the season: BOSS x NFL. Many styles from the limited-edition line have already sold out, so you'll need to act fast to secure the collectible varsity jackets and sweatshirts that are left.

'47 Brand

The easiest way to dress like a WAG? Add one of '47's NFL team baseball caps to a basic tee-and-jeans outfit. Earlier this season, Olivia Culpo (who is engaged to 49ers running back Christian McCaffrey) expertly styled her 49ers hat with a black tank and Canadian tuxedo.

Abercrombie & Fitch

Finding vintage NFL merch can be challenging if you don't live in your team's city. Thankfully, Abercrombie & Fitch has a huge selection of officially licensed NFL graphic tees and sweatshirts celebrating division champs and Super Bowl match-ups from the 90s.

Fanatics

I'm still not over when Chanel Iman customized her New England Patriots jersey with her partner Davon Godchaux's number alongside 'Big Daddy' written across the back. On Fanatics, you can customize NFL jerseys with the text and number of your choice, letting you show your team spirit however you like.

Mitchell & Ness

In addition to throwback NFL jerseys, Mitchell & Ness has throwback jackets, sweaters, and graphic sweatshirts that'll impress even the most die-hard fans. Example A: This satin Philadelphia Eagles bomber jacket that's an exact replica of one released in 1938.

Vera Bradley

Vera Bradley's limited-edition NFL collection incorporates your team's favorite colors into the designer's signature quilting and statement prints. While these bags aren't exactly stadium-approved, they're perfect for a tailgate, grocery run or game night get-together.

Target

If you're on the hunt for affordable NFL merch, head to Target's NFL Fan Shop, where you can find NFL team tees, sweatshirts, hats, and home decor for less than $50. Did someone say stocking stuffer?

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