Elsa Hosk Shows Her Love for Indie Designers

From Harper's BAZAAR

We at BAZAAR.com asked model and influencer Elsa Hosk to self-style her favorite independently owned fashion brands in May, when most people were still in lockdown and before the racial uprisings that are heralding Black Lives Matter took hold of the zeitgeist.

Indeed, using fashion, beautiful images, and social media as tools for anything but promoting a better humanity and championing Black lives can feel vexatious now—and navigating how to incorporate these things into our lives to serve a positive purpose is something to truly contemplate and consider from a broader mindset. But when we view these platforms through a lens of promoting small businesses, women-owned businesses, and brands owned by Black people in particular, the pursuit of newness and style can feel less frivolous.

Hosk, for her part, has a vested interest in giving social media love to the proverbial little guy. "My boyfriend started a brand a few years ago and a lot of my friends run smaller brands, so I see firsthand how tough it is to stay afloat during a pandemic or a recession. I know how hard they work and how much they appreciate the support. If you know you can put your money towards someone that needs it to stay in business right now, I would 100 percent do that," she says.

The Swedish beauty's effortless approach to style and how she showcases it on her Instagram account is doubtlessly influential. "I think a piece of clothing itself inspires me to put together an outfit a certain way," she says. "I like to look and feel like myself and dress to lift whatever mood I'm in. Inspiration can come from anywhere—movies, pictures, a destination, where I'm at in life—it's always a feeling I want to create. How I dress is an expression of my personality."

Below, see how Hosk styles some of her go-tos now, and shop the looks.

Khaite

"I'm just obsessed with this top and Khaite as a brand. I love everything they do and feel like they really understand how to make things for women."

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Tove

"I just discovered Tove's beautiful dresses. This dress is gorgeous; the cut is sensual and so dreamy. I love the pink-peachy color, it's a summer's dream dress. I'm also obsessed with a polka-dot dress. I would style this with a black mini bag and a cool heel for a dinner out with girlfriends, and take it for a spin somewhere afterwards!"

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Saks Potts

"It was so hot when we shot this on my NYC roof, and there was no other option but to shoot this coat with nothing underneath. Saks Potts is my favorite brand when it comes to outerwear. I love wearing a trench as a dress."

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Victor Glemaud

"This little retro zigzag knit set is so great—throw on a bikini, a leather sandal, and I'm ready for a long day at the beach!"

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BITE Studios

"Nothing beats a good slouchy suit that you can dress up or down," Hosk says of the sustainability minded brand.

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Cecilie Bahnsen

"There's something about all of Cecile's pieces that speak to me as a woman. The shapes make me so happy, they're both feminine and empowering. This yellow color reminds me of the sun, so we shot it against the blue sky. In the pink dress, I felt like a piece of cotton candy, and it was the best. All of Cecilie's shapes are so gorgeous and uniquely her."

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Kwaidan Editions

"This suit is magical. The proportions are everything. It has an ultra-fitted waist and these giant bell-bottoms. I think playing with proportions is the most fun in putting an outfit together."

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Christopher Esber

"The fabric and the proportions of this skirt and top are amazing. I'm in love with Christopher Esber, I would wear this look to a summer party or event. Or to celebrate midsummer in Sweden!"

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Michael Lo Sordo

"This dress is so beautifully cut, it's so sexy but effortless. I would wear it on a summer night date and could also see it on a bride for their wedding party!"

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