Elevating Omnichannel Retailing: Cart.com Launches Constellation OMS for Unified Order and Inventory Management
As buy online, pick up in-store (BOPIS), curbside pick-up and ship from store are key to omnichannel retailing along with traditional channels such as physical stores, online marketplaces and other venues, proper alignment of inventory and order management processes is necessary for success.
In response to the challenges retailers and brands face in this area, Cart.com has launched the Constellation Order Management System (OMS), which enables businesses to unify orders and inventory while driving order volume, the company said.
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“Constellation OMS provides full visibility and control of orders and inventory across channels alongside merchandising and listing tools to drive sales,” the company said.
“Inventory and channel orchestration challenges have cost enterprises billions and slowed growth rates for many merchants in recent years. Industry leaders now understand that a unified order management system is the missing link to win in the omnichannel world,” Omair Tariq, founder and chief executive officer of Cart.com, said.
“At Cart.com, our vision is to truly connect pre- and post-purchase operations and transform the industry,” Tariq said. “Constellation OMS is unlike competitors in the OMS space in that in offers unique order and inventory management features alongside more advanced capabilities like AI and product merchandising tools — all in one place.”
Cart.com said its Constellation OMS “unifies commerce across every stage of the order life cycle, from product discovery to package delivery, giving merchants full visibility and control across channels and locations while making it easy to merchandise products across hundreds of social and marketplace channels — all while keeping inventory in sync.”
The platform features omnichannel order and inventory management tools for smart routing and inventory allocation across channels and destinations, which include ship from store and BOPIS. Constellation OMS also features product merchandising and product listing ad tools as well as AI-powered catalog creation and dynamic pricing automation that “make it easy to launch and drive sales on thousands of social and marketplace platforms,” the company said. There are also AI-powered analytics, dynamic rate shopping and cybersecurity capabilities.
Cart.com said companies can either buy and deploy Cart.com’s OMS software to streamline existing operations or they can outsource it to Cart.com.
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