Amazon Prime Day Is Officially Here, and These Are the Best Deals

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Well, it's official: The biggest sales event has finally arrived, and it's lasting through the rest of the day. So we rounded up all of the best Amazon Prime Day deals 2023. We've taken the liberty of perusing (read: scrolling for hours) in search of the biggest and best deals to go ahead and buy now that Prime Day is here. Yes, thousands of items—home goods, tech, beauty products, and more—have been marked down for Amazon's sale extravaganza. Ahead, we break it down for you and share some of our favorite discounted finds.

What Is Amazon Prime Day?

Back in 2015, Amazon debuted Prime Day, which, as its name implies, lasted for just 24 hours. Over the course of the day, thousands of prices were slashed (some in half), making the online retailer's test run a massive success—so much so that now Prime Day lasts two days.

When Is Amazon Prime Day 2023?

Every year, Amazon Prime Day falls on different dates. This year, it's today, so it's officially time to start filling your cart with items from your wishlist and clicking buy. Because Amazon has a massive inventory of, well, stuff, our go-to retailer for pretty much everything has released a ton of amazing deals we're shopping and sharing now.

What Are the Best Deals?

Amazon is always having great sales (have you shopped the coupon page or overstock store yet? If not, we highly recommend it). We started building our list of luxe essentials at amazing prices, in the weeks leading up to Prime Day, to make sure we were really on top of the best deals. Peep our top picks below—they're on sale now.

Ring stick up cam battery HD security camera is one of the best and most efficient ways to keep your home secure, and it's a whopping 40 percent off now.

COZSINOOR bed pillows for sleeping come in a set of two, which is such a steal—less than $40 for two great pillows!

Apple Watch SE is rarely on sale, so when it's discounted by $50 percent, it's a must-have.

Dyson Purifier Cool is both an air purifier and a fan, and it's more than 20 percent off.

Diptyque Tubereuse candle is on sale for almost $20 off the original price.

How To Get Ready for Amazon Prime Day 2023

First and foremost, make sure you're a Prime member. It costs just $14.99 per month and comes with free two-day shipping and, in some cases, discounts on music and video streaming. Second, think about what you need and want but refuse to spend full price on—but don't wait too long! Amazon Prime Day is the best time to snag those goodies on the cheap, and it ends tonight.

Where Can You Find the Best Deals?

See our favorites below!

3-Inch Mattress Topper

Can't sleep? We can almost gaurantee that your mattress may be to blame. Slide off your sheets, secure this cooling memory foam topper into place, and remake your bed. Trust us; this will help!

Tubereuse Candle

If Diptyque has a universally beloved candle, it's the tubereuse, which is regularly $85. For Amazon Prime Day, it's only $70—still on the pricey side, but "very worth it," according to associate shopping editor Jessica Cherner.

Serving Platters, Set of 3

Even if you don't host regularly, a set of serving platters (of various sizes) is always a good idea. After all, when you finally need them, you'll have them on hand.

Mini Projector with WiFi and Bluetooth

The summer months call for alfresco activities, and one of our favorites is movie night. If you don't have the space to install a professional projector, opt for a mini one that can slide right into your pocket.

Mulberry Silk Pillowcase

As people who care about the health of our skin and hair, we're big on silk pillowcases because they're gentler than traditionally abrasive cotton. This one comes in a whopping 25 shades and is crafted from the finest mulberry silk.

Healthy Ceramic Nonstick 3-Piece Frying Pan Set

Nonstick isn't always a good thing. In fact, the coating can flake off if you don't treat your pan with kid gloves. If you're looking for a nonstick option that's more resilient, we recommend any of the options from GreenPan. They have a slick ceramic surface instead.

Air Fryer

If you've gotten in on the air fryer game, you know how good this nifty kitchen appliance is. If you haven't, check out a few recipes, drool over the photos, and realize that you need one ASAP. It's a much healthier way to prepare crunchy fried food that's actually pretty good for you.

3000 Series Air Fryer

If you've gotten in on the air fryer game, you know how good this nifty kitchen appliance is. If you haven't, check out a few recipes, drool over the photos, and realize that you need one ASAP. It's a much healthier way to prepare crunchy fried food that's actually pretty good for you.

Luxury Goose Feathers Down Comforter

There's nothing more luxe than a down-filled comforter, and this DWR find is no exception. Just look at that fluff factor. The quilting design doesn't only look nice, but it keeps the feathers from migrating to one corner, resulting in a flat blanket.

6-Piece Towel Set

We're firm believers in a constantly growing bath towel collection. After all, towels aren't designed to last for more than a few years, so if yours are quite literally being held together by a thread, it may be time to replace them. This six-piece set, which comes in 19 colors, is a good place to start. It includes two bath towels, two hand towels, and two washcloths.

Wireless Charging Station

Anyone living in a small space understands that power outlets are precious resources. Don't waste your electrical real estate on separate chargers. Power up all your devices in one place instead.

Standard Mouth Bottle with Flex Cap

Finally, we've got the Hydro Flask, which keeps your beverage cold for up to 24 hours. This is the standard 21-ounce size, which is small enough to toss in your work tote but not so small that you'll be refilling it every few minutes. Personally, we like the black, but it also comes in 17 other shades.

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