E.L.F. x Nabela Is the South Asian Beauty Collab We’ve Been Waiting For
“A Bangladeshi-American, plus-sized, Muslim girl has her very own makeup collection with @elfcosmetics. A collection celebrating her South Asian heritage and individual beauty.” That’s what Nabela Noor wrote on Instagram when she shared the news of her upcoming E.L.F. collaboration. It shows you how important and game-changing this collection is to the beauty influencer. “I wouldn’t believe anyone if they told me those sentences growing up,” she continues. “I can confidently say that younger Nabela would have felt less like an outsider if this existed throughout my adolescence. It is surreal to be celebrating today what so many people have wanted me to apologize for.”
If you’re not yet familiar with Noor, you probably missed her viral video. Back in December 2017, Noor posted a different type of makeup tutorial to...
