From the Dyson Airwrap to Star-Backed Brand Augustinus Bader, What to Buy On Sale at Sephora

Danielle Directo-Meston

Updated April 27, 2023 at 4:37 AM·3 min read

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Sephora’s annual Beauty Insider Savings event may have kicked off April 14, but there’s still plenty of time to save big on a host of Hollywood-loved beauty products and viral finds.

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Taking place in stores and online, the beauty blowout runs through April 24 and promises up to 30 percent off across every department, including makeup, skincare, hair care, grooming tools and much more. Rouge members (those who spend $1,000 per year) get 20 percent off all eligible products, VIB members (shoppers who spend $350 annually) get 15 percent off and Insiders get 10 percent off; use code SAVENOW to get your discount. All Beauty Insiders also score 30 percent off Sephora Collection items.

Even if you’re not a Rouge shopper, you can still score a minimum of 10 percent off and get free shipping on big-ticket beauty tools such as the Dyson Airwrap (including the limited-edition gift set), NuFace microcurrent device, Dr. Dennis Gross’ DRx Spectra Lite LED mask, Shark Beauty’s FlexStyle multi-styler, Augustinus Bader’s The Rich Cream and other splurge-worthy skincare and tech. (Keep in mind there’s a maximum of one item each from Dyson and Shark, and products from The Ordinary and MAC Cosmetics Viva Glam are excluded, among other limitations.) And think about it this way: The cash you’re spending will earn you points for the next sale event.

The Sephora Beauty Insider Savings sale also promises celebrity-owned brands — think Selena Gomez’s Rare Beauty, Rihanna’s Fenty Beauty by Rihanna, Miranda Kerr’s Kora Organics, Haus Labs by Lady Gaga, Tracee Ellis Ross’ Pattern Beauty, GXVE by Gwen Stefani and JLo Beauty. You’ll also save 10 percent off or more on labels founded by Hollywood makeup artists, hairstylists and facialists, including Patrick Ta, Shani Darden Skin Care, JVN and Pat McGrath Labs. Celebrity-loved luxury brands including Dr. Barbara Sturm, SK-II and Sulwhasoo are also part of the sale, and you can also save on TikTok-loved products from Peter Thomas Roth, Dior, Charlotte Tilbury and more.

Whether you’re been eyeing a new waterproof mascara or long-lasting lipstick to try, or you’re looking to restock and save on spring and summer skincare, we’ve rounded up some of the best celebrity beauty brands to shop at Sephora’s Beauty Insider Savings sale.

Rare Beauty by Selena Gomez Soft Pinch Liquid Blush

$23

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Rare Beauty by Selena Gomez Soft Pinch Liquid Blush

It Cosmetics Superhero Waterproof Volumizing Mascara

Dyson Special Edition Airwrap Multi-Styler Complete Long

Kora Organics Noni Glow Plumping Face Oil

Dior Backstage Rosy Glow Blush

Dr. Barbara Sturm Hyaluronic Serum

Peter Thomas Roth Firmx Collagen Face & Eye Hydra-Gel Patches

NuFACE Mini+ Petite Facial Toning Device

Augustinus Bader The Rich Cream with TFC8

Charlotte Tilbury Hollywood Flawless Filter

Fenty Skin Thicc N Smooth Rich Peptide Eye Cream

Shark Beauty FlexStyle Hair Blow Dryer & Multi-Styler

Armani Beauty Luminous Silk Perfect Glow Flawless Oil-Free Foundation

Shani Darden Skin Care Retinol Reform Treatment Serum

Dr. Dennis Gross Skincare DRx SpectraLite FaceWare Pro

Tatcha The Dewy Skin Cream Plumping & Hydrating Moisturizer

Glossier You Eau de Parfum

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