Dylan Siggers Has Become Forbidden's One Stop Shop Athlete For Film And Riding
Nowadays in the age of the influencers, it can be difficult for an athlete to separate themselves from the rest without racing or being a world-class freeride. Yet, Dylan Siggers, the Fernie based shredder, appears to have cracked the code.
Siggers took on a larger role with Forbidden Bikes this year by not only riding like a madman but also coming out with numerous full length edits and basically cementing himself as a one-stop shop for all things brand image and marketing.
Here is the latest Siggers project alongside the rest of Forbidden's versatile team.
Siggers is moving in to fill an elusive position in the world of action sports and making a career of them that only a handful of other riders, at least in mountain biking, have been able to do.
He has figured out how to grow into being the face of the brand through his very consistent film projects and social media presence. Altogether, it makes him essentially a self-contained marketing wing for the small Vancouver Island company.
The only other rider that comes to mind as a do-it-all ace in the hole for brand optics is Brandon Semenuk, and that is not bad company to be in the same conversation as.
It would not be a surprise to see more riders diversify their skillsets and try to follow in Dylan's footsteps because, at least from where we're standing, it looks like he has cracked the code for being a brand's main man.
Related: Forbidden Bike Company Is Telling You To "Quit Your Job" With New Urban Edit
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