Budweiser has released its first non-alcoholic beer beverage in partnership with NBA legend Dwyane Wade. Budweiser Zero features zero alcohol, zero sugar, and has the same crisp taste fans of Budweiser love.
Recently, low-ABV and non-alcoholic beverages have been rising in popularity. Hard seltzers are a staple in beverage coolers these days with each can averaging around five percent ABV and non-alcoholic spirits are becoming popular for those that want to have a mocktail without any of the effects of alcohol. That's the reason Budweiser made this beer, and working with Dwyane Wade, they made the beverage with athletes in mind.
According to the press release, this beverage is a great option for "Someone who wants the great taste of a Budweiser without the after-effects of alcohol, particularly while training or in season. In addition to people who live and breathe sports, Budweiser Zero is an elevated choice for those looking to maintain a balanced lifestyle and are looking for a beverage that won’t compromise that."
Dwyane also said in the press release that with sports coming back, Budweiser Zero will be a must-have for athletes: "I’m really excited to join Budweiser in bringing their first alcohol free beer to life. With sports making a return, this is timely as Bud Zero is a game changer by letting athletes enjoy the taste of a refreshing beer without impacting their mental and physical game,” he said.
The new 50-calorie beer is available in 12-packs with 12-ounce cans, and as individual 16-ounce cans. In December, six-packs of the 12-ounce cans will become available as well.
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