By Marissa G. Muller. Photos: Getty Images.
Some things are too sacred to ever be changed. For the Internet, one of those is Dunkin’ Donuts’ Coffee Coolatta. Outrage and sadness were the primary reactions on Twitter, after it was announced that the global breakfast food favorite would be getting rid of the drink, a frozen caffeinated staple since the late ’90s. The reason? Apparently the Coffee Coolatta isn’t up to Dunkin’ Donuts’ standards anymore.
“Our Coffee Coolatta isn’t good enough,” said Chris Fuqua, senior vice president of Dunkin’ Donuts, during a media event, CNBC reports. “This product is way better.”
The replacement product Fuqua is referring to is DD’s newly updated Frozen Dunkin’ Coffee, a recipe that apparently took four years to perfect, according to CNBC. It’s being explained as “a more authentic, energizing coffee drinking experience,” which leaves more questions than it answers. For one, is that to say the Coffee Coolatta wasn’t an energizing experience? Because many Twitter users, who voiced their opposition to the item being taken off the menu, would seem to disagree.
“Dunkin Donuts is discontinuing the coffee coolatta...I can imagine the people in Mass planning to protest at the headquarters,” writes one person on Twitter.
“The coffee coolatta was a pivotal part of my upbringing IM UPSET,” writes another.
“THIS IS AN OUTRAGE,” writes another.
The list goes on.
Another question the removal of the Coffee Coolatta sparks is, what is the difference between the two beverages? Both revolve around frozen coffee, both allow for customization of flavors and dairy.
As of now, the Coffee Coolatta is still listed as the first drink under the frozen section of Dunkin’ Donuts’ website, suggesting it’s fully aware of how beloved it is. Meanwhile, the Frozen Dunkin’ Coffee has yet to appear in place. That’s to say, go out and order as many Coffee Coolattas as you can—Dunkin’ Donuts has yet to announce the date that it will cease to appear on the menu. We have reached out to the company for comment.
This story originally appeared on Glamour.
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