Dunkin' Donuts Debuts a Limited Edition Paint Collection
With home renovations rising since the pandemic, many brands are finding new ways to wiggle their way into the lifestyle category. One of the most unlikely partnerships to result? A collaboration between direct-to-consumer paint brand Backdrop and Dunkin Donuts. Now, diehard Dunkin fans can paint their homes with the iconic pink and orange colors that the Massachusetts-based company is known for.
"Our fans have absolutely loved the fresh new ways we've helped them show their Dunkin' passion and pride over the years," said Jamie Kelly, Associate Manager of Strategic Partnerships at Dunkin, in a statement. "With home improvements on the rise this year, we're thrilled to team up with Backdrop to give Dunkin' devotees the opportunity to really bring home their love for our brand with a fresh coat of paint for the ultimate home décor."
The limited-edition colors (bright orange and bright pink, obviously) will be sold on the Backdrop site for $39 each. The cans will both be offered in half gallon-sized recyclable steel cans, which is the first time Backdrop has ever offered this size for any of their products (perhaps a hint to go easy with these super-saturated colors?).
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"Dunkin' is an iconic American brand and we couldn't be more thrilled to launch their first paint colors," says Backdrop cofounder Natalie Ebel. "The sensorial overlap between donuts and icing and sprinkles and paint, combined with Dunkin's vibrant brand colors make for the perfect collaboration. We hope brand fans have just as much fun bringing these colors to life in their homes as we did create them."
As this is a limited edition collection, only a select amount of cans are available, so if you want to get your hands on these iconic colors then be sure to order quickly. In the meantime, we're off to order a Coolatta.
Shop Dunkin Donuts X Backdrop's Limited Editon Paint Collection
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