Duke’s Mayonnaise Just Came Out With A...Beer? And We Have Questions
I've personally never thought to myself, "You know what I really wish existed? Beer inspired by mayonnaise." That's just me. But apparently someone out there has had that thought before because Duke's Mayo came out with a beer. And it's a lot to unpack.
The unexpected partnership between Duke's Mayonnaise and Champion Brewing Company resulted in a beer meant to pair perfectly with a BLT—a sandwich best completed with a hefty slathering of Duke's mayo, obviously. The Vienna-style lager, meaning it's characterized by a malty flavor and aroma, is called Family Recipe and boasts a 5.1 percent ABV.
Available starting today, Family Recipe will be pretty exclusive as it's only available at Champion's breweries, restaurant, and retailers across the states of Virginia and North Carolina. Family Recipe is an appropriate name for the lager too, as it's a shout out to Duke's founder Eugenia Duke's iconic recipe for the mayo, which was developed all the way back in 1917. The beer itself will include Vienna malt, Magnum, and Saaz hops and is made to pair with a good, old-fashion bacon, lettuce, and tomato sandwich with mayo, so it may be a good idea to make one of those for the truest tasting experience.
"The spirit of this collaboration truly encapsulates the Duke's brand—it's bold, southern, and a little saucy," said Duke's Brand Marketing Manager of Mayohem, Rebecca Lupesco, in a press release. "Champion has perfected the art of beer and food pairings with Family Recipe–sun-ripened, juicy tomatoes, crispy bacon, lots of Duke's mayo, and a refreshing sipping beer is basically what summertime is made for."
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