A bar in Dubai has attracted attention for a policy which offers women free drinks in line with how much they weigh.
Fusion Club at Cassells Al Barsha Hotel Dubai, which is part of the InterContinental Hotels Group, has launched a promotion which offers “free drinks to ladies equal to their weight.”
The more a female customer weighs, the more drinks she is eligible for, with her weight in kilograms corresponding to the drink credit she gets in Arab Emirates Dirham (AED).
Speaking about the motivation behind the initiative, Baburaj ED, vice president of the InterContinental Hotels Group, said he wanted to promote the idea that “it’s good to gain weight.”
The policy was first introduced as one of the venue’s monthly promotions, which change on a rolling basis.
As for the logistics, women are asked to write down their weight on a slip of paper when they enter the nightlife venue. There are also scales in the club if women wish to use them, but it is not a prerequisite.
“[Female customers] can just write the weight on a paper and give it to the bartender discreetly, and enjoy drinks equal to the number they wrote on the paper,” said Barburaj.
He added that the bar doesn’t retain records of the weights.
As for the reaction from customers, he said it has been “very positive.”
“Initially the promotion was to end earlier, but because of the popular demand, we extended it ‘til the end of December 2019.”
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