Dua Lipa Embraces Her Inner Rave Girl for Her Latest Puma Collection

·1 min read
Photo credit: Jordan Hemingway / PUMA
Photo credit: Jordan Hemingway / PUMA


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Dua Lipa's latest collaborative collection with Puma is still all about the music.

For the pop star's newest drop, dubbed Flutur 2, Lipa took inspiration from the vivid shades, holographic detailing, and retro silhouettes that exist within old school rave culture. Lipa stars alongside her crew of dancers in the collection's official campaign imagery, captured by New Jersey-born photographer Jordan Hemingway. A major focus of the collection is a special butterfly lettermark that the singer saw on vintage rave flyers and had a personal connection to as well. As she gears up to release her third studio album, the singer is finding herself within her own sort of creative metamorphosis.

"The butterfly represents transition, metamorphosis, and new beginnings. I felt like in the beginning, when I first started working on drop one, the butterfly already had a lot of meaning for me," Dua Lipa said in a statement. "Now, going into the second drop, that meaning has just solidified itself and become even more important in my life. It feels like everything progressed and manifested itself in that way."

Photo credit: Jordan Hemingway / PUMA
Photo credit: Jordan Hemingway / PUMA
Photo credit: Jordan Hemingway / PUMA
Photo credit: Jordan Hemingway / PUMA

Flutur Drop 2 is a generous offering for the sporty style-inclined. The new collection includes matching co-ord sets, velour tank dresses, sporty mini skirts, and color-blocked bowling bags and chunky platform sneakers — all pieces that one would find Lipa herself incorporating into her delightfully eclectic day-to-day wardrobe.

Photo credit: Puma
Photo credit: Puma
Photo credit: Puma
Photo credit: Puma

Flutur 2 will be available to shop this Thursday, July 14 at puma.com, and is available for select pre-orders now.

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