The new soda is called Icing on the Cake and it comes in a festive confetti-covered can. You won’t be spotting the new variety on shelves anytime soon—it’s only available to an elite group of soda fans.
A few lucky people have taken to social media to show off the special Dr Pepper birthday box they’ve received in the mail.
The box comes with a note that reads:
To the Birthday Pepper,
Since you’re a die-hard Dr Pepper fan, your birth month is, well, kind of a big deal to us. So to celebrate, we’ve created a limited-edition Birthday Cake-flavored Dr Pepper and some exclusive party supplies to help commemorate your existence. Don’t drink it all in one place. Or do. It is YOUR Birthday after all.
The Dr Pepper Team
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The recipients are members of an exclusive club that’s adorably called Dr Pepper's Pepper Pack. The company told TODAY Food that members of the Pepper Pack will receive a box during their birthday month. People who have posted about the drink say that it tastes like vanilla frosting.
To apply for membership to Dr Pepper's Pepper Pack, visit the club’s website.