Plenty of fashion trends like “bloke core” and the (more problematic) “clean girl” aesthetic have taken shape on the platform, but the downtown girl look has seen a recent uptick in interest. The hashtag #downtowngirl has over 1 billion views.
There are countless videos of fashion tutorials, vlogs and tips on how to achieve the look. At its core, the aesthetic is supposedly about romanticizing downtown New York City. However, many artists and media essential to the style have no connection to the city.
What is the “downtown girl” aesthetic?
The “downtown girl” aesthetic is a grungy fashion style that features casual wear in moody colors like black, gray and earth tones.
Downtown girls tend to shop at Urban Outfitters, H&M and Brandy Melville.
Where is downtown New York City?
Downtown refers to lower Manhattan, which is anywhere below 30th street. Areas like Tribeca, SoHo, the Lower East Side and West Village are all downtown.
Which television series are part of the “downtown girl” aesthetic?
New York-based Gossip Girl is a staple, but other series like Gilmore Girls, Derry Girls and Anne with an E. are favorites, too.
Which movies are part of the “downtown girl” aesthetic?
Films including Clueless, Pretty Woman, Heathers and Sleeping Beauty appear to be in the downtown girl canon.
Which musical artists are a part of the “downtown girl” aesthetic?
You may find Lana Del Rey, Taylor Swift, Mitski, Nirvana, Mozart and Harry Styles on a downtown girl’s playlist.
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