Dove Cameron Reveals That Dyeing Her Hair Brunette "Was a Reclamation"

·2 min read
Photo credit: Gotham
Photo credit: Gotham

Dove Cameron has already proven that she can be a better boyfriend — but can she be a better brunette? All signs say yes. The previously platinum starlet dyed her hair brown back in late 2021, and it appears that she's smashing the stereotype that blondes have more fun.

During an interview with E! News on the red carpet at the 2022 MTV Video Music Awards (VMAs) on August 28, the "Breakfast" singer — who took home the Moon person for Best New Artist — explained why she decided to make the drastic hair change.

"I genuinely felt like dyeing my hair was a total identity shift for me," Cameron said. "I have so much genuine, emotional pain attached to being a blonde."

"When I dyed my hair, it was a reclamation of deciding who I was versus who I felt I always had to be," she continued. "I feel like I have more fun now, and I feel more in touch with myself."

"It's wild how something as small as a hair color can do that for us," Cameron added.

Dove continued to speak on identity during her award acceptance speech at the VMAs, thanking fans for supporting her "overtly queer" music and dedicating the honor to LGBTQ+ youth.

"Wow. Thank you so much. I'm so floored, I'm so moved. This is so wild to be up here with so many artists that I worship, these are some of my all-time favorite artists up here," she started her speech. "This year has been so wild, and I have no explanation for it except that I have you guys to thank. I know that."

Cameron continued, "I want to dedicate this to all of the queer kids out there who don't feel that they can take up space and inhabit the fullness of who they are."

Speaking about the success of her song "Boyfriend," which was released in November 2021, Dove said, "Thank you for getting an overtly queer song onto mainstream radio."

"Thank you for supporting me as the person and the artist I am, and I hope that in that way, you've also given that same privilege to yourself," the songstress added.

The former Disney actress opened up in an emotional Instagram post about "identity" this past May, sharing with fans that she was "struggling" with "the concept of self, my inner relationship to who i know myself to be and my outer perceivable self who i feel i have never known but other people seem to."

"I've been covering mirrors lately," she wrote. "I've been feeling wrong in clothing that used to make me feel beautiful lately. i've been crying a lot lately, sometimes terrorized by my identity and image, sometimes in absolute flow with something new and peripheral and joyous to me.

We're so glad to hear that this hair change helped Dove affirm her identity.

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