For the second year, Doritos is celebrating and supporting Black artists and activists driving change in their communities through its SOLID BLACK program. The brand will be investing $5 million in this year's class of Black Changemakers. And the popular Doritos Blazin' Buffalo & Ranch flavor is returning in limited-edition packaging designed by Black artists.
Doritos will be investing $2,000 each in this year's five Changemakers—which includes a DJ, photographer, entrepreneur, and gamer—in addition to donating $125,000 to a nonprofit of their choice. The brand will also be donated $25,000 to For Oak Cliff, an organization that develops educational programming in an effort to increase social mobility and social capital.
“When I first heard about the innovative ways these Black Changemakers support their local communities, I couldn’t wait to get involved,” said actress and comedian Ego Nwodim, a partner in the campaign. “I’m excited to help Doritos celebrate the second year of SOLID BLACK and give these powerful community members the platform they deserve to drive change.”
In support of the campaign, Doritos is bringing back a fan-favorite flavor, Blazin' Buffalo and Ranch, which was selected by a 2021 Changemaker, Chef Eric Williams of Baltimore's Nacho Bangers. The flavor's limited-edition bags were designed by Mz. Icar, an anonymous art collective of primarily Black women who explore the histories and future of women and people of color through street art and fine art.
“Legacy, the design featured on the Doritos SOLID BLACK bags, represents a future-leaning collective ethos of Blackness,” said the Mz. Icar artists. “This piece is a love letter saying, ‘I see you. We see you. We see us.’”
To get your hands on these exclusive SOLID BLACK bags, you'll have to hurry. Only 2,000 of them are available online. If you can't get enough of Blazin' Buffalo and Ranch, Nacho Bangers will also be featuring a new recipe with the flavor.
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