Dopamine Makeup Is the Happy Beauty Trend We All Need

A hit of dopamine every time you look in the mirror.

If you’ve been on TikTok recently, you’ve witnessed the takeover of the Clean Girl aesthetic, which is a style of makeup that is fresh, simple, and natural. But with summer around the corner and people looking to feel good after (let’s be honest) a hard few years, the anti-trend of Clean Girl is taking over. Enter: dopamine makeup.

The trend stems from dopamine decor and dopamine dressing, which have also taken over the internet with people rejecting the simple, curated aesthetics of recent years and embracing a new way to express individual style—to surround yourself with what makes you happy. These trends are all about focusing on choosing items with certain color, texture, or style that spark joy, and ultimately, raise dopamine levels.

“Dopamine makeup is a trend that is the opposite of clean and natural makeup trend,” says celebrity makeup artist, Drita Paljevic. “To me it is like bringing great energy to the world. The dopamine trend brings happiness to us. Makeup can bring your confidence up and will change your mood. And don’t we all need some of that right now?”

For others, dopamine makeup is all about nostalgia and embracing the joy they first experienced with makeup—whether it be the bold blush of the ‘80s, the shimmery lids of the ‘90s, or simply adding a pop of color to your daily glam. If you’re still clutching on to your black liner and not sure where to start, Trinny Woodall, founder of Trinny London, recommends starting with the little things. Try adding one uplifting color to your glam and see how it makes you feel.

In case you need more inspo, we compiled our favorite dopamine glam looks to try when you need a little extra happiness.

Shimmer and Sparkle

Nothing says dopamine like some sparkle and shine. For those weary of the trend, this may be a great first style to try as it’s less in your face and more of a subtle shimmer. This look is simple to achieve—add a metallic cream shadow like Trinny London Eye2Eye in shade Strength to the lid with either a firm brush or your finger and then build up as desired for extra sparkle.

For the rest of the face, either keep it simple or go bold and add a shimmery lip to match—try Covergirl Yummy Gloss for a quick, glossy finish.

Go Blush Or Go Home

Flushed cheeks are another staple to a happy glow—to embrace this 80’s-inspired look, start with building illuminating skin and add a few drops of Kevyn Aucoin Glass Glow Face and Body Gloss, gently patting into the skin for a sheer glass-glow look. From there, build up the blush. You can start small and lightly apply the blush down the cheekbone and back up the temple, ending right at the brow bone.

Our favorites for a natural and dewy sun-kissed look are Rare Beauty Soft Pinch Liquid Blush or Glossier Cloud Paint. Pro tip: Cream blushes tend to blend foundation and are more easily buildable for a soft, healthy flush.

Electric Liner

Yellows, blues, greens—the more colorful the better. Perfect for a quick burst of personality, you can achieve this look with about-face Matte Fluid Eye Paint in shade Vertigo Flowers.. To add a bit of sparkle (because why not?), you can build the look with Fractal Glitter Eye Paint in Tin Pan Alley on the lid, dabbing softly with a brush or your fingers.

Summery Yellow Lids

Professional makeup artist Helle Nordby creates the perfect yellow eye look using NYX ​​Ultimate Eyeshadow Palette Brights to achieve the ultimate summer look. For a bit of shimmer and shine to make your lids as glowing as the sun, try adding a light layer of Hourglass Voyeur Eyeshadow Stick in shade Moon for high-impact color with a sleek metallic finish.

Glitter, Glitter and More Glitter

For a two-toned modern twist that looks straight out of a magazine, trace a free-form circle around your eye using a long-wear liquid liner or shadow—for this look, you’ll want green and blue shades. We recommend Lemonhead LA (i.e. the brand they use in Euphoria, so you know it’s good!) Spacepaste in shades Malibu and Jailbait, gently patting over your liquid base to set the pigmented glitter around your eye.

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