Donatella Versace Taps Claudia Schiffer for Spring 2024 Campaign
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CLAUDIA FOR VERSACE: Versace and Claudia Schiffer go way back as the brand helped cement her supermodel stardom in the ’90s.
The relationship has never fizzled and is commanding renewed attention after Schiffer closed the Versace spring 2024 show in September wearing a lime green metal mesh slipdress with an argyle pattern and lace fabric inserts. In January, she wore a nearly identical dress in neon yellow to attend the London premiere of the film “Argylle,” directed by her husband Matthew Vaughn.
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Describing Schiffer as “legendary,” Donatella Versace has tapped the German model to front the brand’s spring 2024 ad campaign, together with Loli Bahia, Mona Tougaard, Fernando Lindez, Noah Tumataroa, Meng Yuqi and Liu Wen. “The power of these incredible women dressed in iconic house silhouettes and fabrics,” said the chief creative officer of the Italian luxury brand. “Loli, Mona and our legendary Claudia! This is everything I love in fashion. Of course.…It’s Versace!”
The campaign, which debuts on Thursday and was photographed by Mert Alas, introduces the Medusa ’95 bags, defined by a new version of a metal detail featuring the brand’s Medusa signifier that debuted in 1995, and in a luxurious powder-like leather.
Schiffer is seen wearing one of Versace’s girlish checkerboard duchesse satin suits for spring in a mini length in pastel pink.
“Tailoring is still a big part of the collection. We saw after the L.A. show the success of the jacket, our Versace jacket, so we are going to keep doing it in different variations,” the designer said in September, referring to the fall 2023 show held in Los Angeles last March, where a padded hourglass silhouette was the star.
This season’s boxy shapes “were so your body can move inside,” and the checks and pale colors “look fresh and contemporary,” Versace said, adding that her muse is “a powerful woman with a touch of sweetness.”
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