“We’ve brought the magic of Disney to Target,” said Mark Tritton, executive VP and CMO at Target, in a statement. “Guests will be able to connect with the Disney characters and stories they love in a meaningful way while accessing the latest and greatest Disney products including items previously only available at Disney retail locations.”
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The 25 Target stores featuring Disney products will feature fun, interactive components such as a seating area where families can watch Disney movie clips and play games. And what 2019 pop-up would be complete without an Instagram opportunity or two? Throughout the space, customers will find photo ops such as trying on a princess tiara or posing with a life-sized “Star Wars” lightsaber.
Exclusive deals can be found during the Disney x Target run, too. Shoppers can scoop up pick up newly released items from “Frozen 2” and “Star Wars: The Rise of Skywalker” while at Target.
Additionally, today, guests will receive a $10 Target gift card when they purchase $40 worth of “Frozen” or “Star Wars” toys (in-store or online). Then, from Oct. 6-12, customers who spend $50 on toys will get $10 off and those who spend $100 will get $25 off.
The enchanted experience features items that retail from $2 to $200 and is available at select stores and online.
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