Yahoo Life is committed to finding you the best products at the best prices. We may receive a share from purchases made via links on this page. Pricing and availability are subject to change.
In the midst of the COVID-19 pandemic and everything else 2020 has sent our way, a slew of top brands are mobilizing to offer discounts—some up to 50 percent—to those working on the front lines. That includes military personnel and veterans, fire department and law enforcement professionals, nurses, doctors, EMTs, and other healthcare workers and first responders.
Those putting their lives on the line to protect us can enjoy percentages off clothing, shoes, accessories, home goods, electronics, and even hotel stays, as cities begin to gradually open up and travel becomes more feasible. Here are the generous brands to bookmark—keep checking back as we add more to this list.
Clothing and accessories
Adidas: 40 percent for verified medical professionals, first responders, nurses and military members.
Asics: 40 percent off all full-priced products on asics.com for verified medical professionals, first responders, and military. “During these uncertain times, we honor your work and the moves you make to help keep us safe every day.”
Clarks: Military discount for verified active duty, retirees, veterans, military spouses, military family members. First responder discount for verified, active police, fire, and EMT. Teachers discount.
JanSport: 20 percent off for healthcare workers, first responders, and military until December 31, 2020.
Levi’s: 25 percent off all apparel for verified first responders and medical professionals “who are on the front lines of the coronavirus pandemic.
L.L. Bean: 15 percent off for medical professionals on full-price and sale items ordered online or over the phone. “It’s a small token of our appreciation for your selfless and tireless efforts – not just in these challenging times, but always.”
Lululemon: 25 percent off for active North American military members, military spouses, and active emergency first responders.
Madewell: 15 percent off for first responders, medical professionals, and military personnel on products from clothing to accessories purchased online and in stores.
Merrell: 20 to 50 percent discount for verified front-line and healthcare workers “as a way to say thank you to those who are working tirelessly through the COVID-19 pandemic.”
Nike: 20 percent discount for eligible first responders and medical professionals. For a limited time, this has been bumped up from 10 percent.
The North Face: 50 percent discount to eligible first responders until December 31, 2020. Savings apply both online and in-store on non-sale items.
Puma: 20 percent off for verified doctors, nurses, and first responders. 10% off for active and veteran military personnel and teachers, too.
Reebok: First-responder discount for law enforcement officers, firefighters, EMTs, and 911 dispatchers. Military discount for active and veteran personnel. They may also donate comfortable shoes and footwear to medical professionals. “The work you do does not go unrecognized.”
Rothy’s: 20 percent off for teachers, first responders and medical professionals like doctors, nurses or hospital staff on select styles and colors of shoes until December 31, 2020. “We're proud of our community, particularly those who spend their days building a brighter, healthier future for others.”
Sperry: 15 percent discount for first responders, law enforcement officers, firefighters, doctors, nurses, EMTs, corrections officers, members of the US Military, veterans, students, and teachers.
Under Armour: 20 percent off for military, first responders, healthcare workers, and teachers on the brand’s activewear and accessories to “support and inspire the brave men and women dedicated to protecting us, every day.”
Vera Bradley: 15 percent off for all teachers, students, first responders, medical professionals, and military personnel on the brand’s trademark quilted bags and other accessories.
Zappos: 10 percent off for military members, teachers and students, plus get $10 off a $50 purchase if you link your Amazon account.
Home furnishings and electronics
Bose: Special discount for frontline workers on orders of $299 or more. “For the doctors, nurses, firefighters, and many others, we sincerely believe our audio products can provide some peace and quiet between shifts, clearer communication with your staff, or even a little comfort for your patients during their recovery.”
Gravity Blankets: 20 percent off for medical professionals, first responders, and veterans on all products. As a product designed to improve physical and mental wellbeing, Gravity has the opportunity to play a role in the aid and recovery of our mentally strained society.
Eight Sleep: 10 percent off mattresses, pillows, sheets, and other products for military, first responders, medical workers, and students.
Purple: 10 percent off for healthcare professionals on the brand’s mattresses, bedding, and home items. “Thank you to all of our doctors, nurses, and healthcare professionals who give their all to support our public health.”
Ring: 20 percent off select home security products purchased online for military, veterans, first responders, students, and teachers. “Thank you for supporting our families and communities. Now it's our turn to protect you.”
Samsung: 30 percent off for frontline workers on “products that help you stay connected, enjoy family time, and keep home clean, safe and running smoothly.”
Sonos: 20 percent off for first responders and healthcare workers on products and accessories to build your ultimate smart home stereo and theater system.
Travel and outdoors gear and services
AAA: Free roadside assistance for health care workers.
Airbnb: Free or subsidized housing to first responders. “Medical workers and first responders are providing lifesaving support during the coronavirus outbreak and we want to help.”
Best Western: Discounts for veterans, military, and government personnel on select hotel rooms.
Owala: 50 percent off for medical professionals and first responders on select water bottles. “Let’s be honest. Your job is way more important than ours. But we know staying hydrated is critical to you bringing your ‘A’ game.”
Eagle Creek: 15 percent off the entire order for healthcare workers, first responders, and military until December 31, 2020 “as a show of our heartfelt gratitude for your bravery and dedication in the face of the COVID-19 pandemic.”
Hotels.com: 10 percent off or U.S. military, government employees, teachers, students and first responders. “Find your perfect place to stay anywhere in the world.”
Rick Hinderer Knives: 10 percent off for first responders, military, and law enforcement on XM-18 products, so these workers have “ quick access to tools they require in the field.”
Marriott: Discounts for first responders and healthcare professionals as well as free rooms in “some of the areas most impacted including New York City, New Orleans, Chicago, Detroit, Los Angeles, Las Vegas, Washington, D.C. and Newark, N.J.”
Sandals: An additional 10 percent off for International Association of Firefighters members and active police force on special promotions on accommodations and all-inclusive deals.
Read more from Yahoo Life:
Want daily pop culture news delivered to your inbox? Sign up here for Yahoo Entertainment & Lifestyle's newsletter.