Dior Says It With Flowers in Verdant Men’s Spring Campaign
- Oops!Something went wrong.Please try again later.
SAY IT WITH FLOWERS: Dior wowed guests by presenting its spring 2023 men’s show on a garden set dotted with 19,000 plants. The set for the accompanying advertising campaign was equally verdant, with models posing against a lush backdrop of wild flowers designed to evoke an English garden.
Photographer Rafael Pavarotti lensed the images, which showcase the collection conceived by Kim Jones, artistic director of menswear, as a conversation between the house’s founder, Christian Dior, and British painter Duncan Grant, a member of the Bloomsbury Group whose artwork was featured on some of the clothes.
More from WWD
Models Godwin Alwell Okereuku, Dara Gueye, Yang Hao, Robin Avignon and Indiana Van’t Slot pose in a mix of elegant tailoring and outdoorsy pieces inspired by gardening and hiking.
This season’s version of the brand’s signature Oblique Suit features a detachable lapel shaped like a sleeve, while a cowl-necked top is printed with one of Grant’s paintings.
Accessories include items developed in collaboration with Mystery Ranch, which bills itself as the maker of “the best load-bearing equipment in the world.” Among them are a utilitarian version of the Saddle bag, and Dior Gallagator backpacks with water-repellent covers and hoods.
The house’s trademark cannage pattern appears on everything from wide-brimmed hats designed by Stephen Jones, inspired by the straw hat that Grant wore to paint, to futuristic Dior Warp sandals made from a single piece of recycled rubber.
The campaign, set to break in print on Sunday, was art-directed by Ronnie Cooke Newhouse and styled by Melanie Ward and Ellie Grace Cumming. Peter Philips did the makeup and Benjamin Muller the hair.
