Dior Launches E-commerce in Japan With Five Exclusive Items

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TOKYO — Dior launched its e-commerce platform in Japan on Wednesday, following launches in a number of other countries earlier this year.

To mark the opening of its first online boutique in Japan, Dior is offering five online exclusives, including a new Mini Book Tote, a Small Book Tote, a men’s T-shirt, a pair of sneakers and an iPhone case. The store stocks collections from across the brand’s men’s, women’s, fine jewelry and watch collections, as well as Dior Maison and Baby Dior.

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Dior opened its first e-boutiques in 2005, covering the European markets of France, the U.K., Italy, Spain and Germany. This was followed by a platform in South Korea in 2016, and Belgium, the Netherlands and the U.S. in 2018.

This year has seen the brand launch e-commerce sites in Ireland, Greece, Austria, Portugal, China, Poland, Sweden, Denmark, Romania and, now, Japan.

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