Diesel’s Fall 2018 Collection Is a Love Letter to ’90s London
Diesel’s Fall 2018 Collection Is a Love Letter to ’90s London
There’s a hedonistic spirit to Diesel’s upcoming Fall 2018 collection, Stranger and Stronger, a love letter to London’s bygone late-night scenes. Woven into the sporty silhouettes, grainy denim, and comic book graphics are hints to the underground styling tricks that once identified British ravers in fields around the M25 orbital, or the cyber-goths who bathed in the neon glow of Electrowerkz’s Slimelight. This was where industrial metalheads collided with club culture, where late nights blurred into morning.
Hedonism for London’s next generation—personified in the campaign by creative consultant Zaina Miuccia and band manager Basti Robert—carries a powerful sentiment: the belief that shared ideas and real-time action can bring about positive change. “I started out by selling licorice at music festivals. I now work tirelessly to create a space where musicians can be themselves,” says Robert, while pulling on a pair of jeans, the early afternoon light grazing his cheek on set at the Diesel shoot at London’s Brunel University in July.
Miuccia’s style story has taken her to London, by way of Lagos and Paris, where she surrounds herself with the creative talents who document and design for the stars of a new-era underground world. On set, her petite frame is swathed in ripped and repaired denim, a pair of metallic cowgirl boots hinting at mischief. She chats animatedly about an upcoming trip to Jamaica, “but maybe France first.” There’s an iconoclastic edge to her fashion sense that defines a modern mood of fearlessness and freedom—a female force who generates change without necessarily being aware of it. How important is her power to move freely from city to city and project to project? “Vital,” she says, adjusting the exaggerated sleeves of an eye-popping fuchsia knit.
Both figures see their networks as central to their creative momentum: “Change starts from the people around you,” Robert adds. “I find inspiration with them to set about doing something that brings the light in.”
