Huda Beauty Reveals New Overachiever Concealer's Launch Date and Shade Range
UPDATE (October 1, 2018): Now that it's October we can finally start to get excited about all the makeup newness coming out this month. It's still a week until we can get our hands on Huda Beauty's Overachiever Concealer, but now — thanks to Instagram beauty sleuth Trendmood — you can at least eyeball the swatches of all 20 shades of the first concealer from Huda Beauty to gauge which shade you may be.
Trendmoon mentions that the concealer is "super natural-looking, but buildable to full coverage, and enriched with the best skincare actives to soothe and protect your skin (persian silk tree, jericho rose extract, green tea & caffeine).
"The Overachiever is equipped with a luxurious zamac tip, a cooling metal applicator to help instantly soothe and de-puff as you apply, which leaves you looking brightened, refreshed and awake," says the rest of the caption. From the sound of it, it seems like a concealer that's also a bit like an undereye treatment. There's also a dual-ended blending brush made to pair with this concealer, which will be $25, and a black makeup sponge, so no matter how you choose to blend it, you have your options.
All these goodies will be available October 8 on shophudabeauty.com.
UPDATE (September 12, 2018): Looks like Huda Kattan finally spilled the rest of the tea on her concealer launch, aptly named the Overachiever Concealer. There are 20 shades, all of which are very pigmented — 31 percent pigment to be exact, according to Huda's blog post about it.
"As I’ve always had trouble with my skin, and being a busy mother, businesswoman, and wife, I wanted a product that would instantly hide my dark circles, spots, hyperpigmentation, and any redness," she writes in her post. "We packed the concealer with as much pigment as we could, and added light-reflecting spheres that have a soft, blemish-blurring effect."
The Overachiever Concealer promises a full-coverage, luminous matte finish with buildable pigment that doesn't settle into fine lines and creases. It's also engineered to be long-wearing, waterproof, and transfer-resistant — overachieving indeed.
The Overachiever Concealer ($30) and its handy counterpart, the Conceal & Blend Dual-Ended Concealing Complexion Brush ($25), will drop on shophudabeauty.com come October 8. Until then, see how Huda uses it on her Instagram:
UPDATE (August 27, 2018 at 1:30 p.m.): There's been radio silence since early June when makeup mogul Huda Kattan teased what will be her first-ever concealer during the promo for her Facebook Watch series, Huda Boss. But now, thankfully, more details have been dropped. It all went down on Snapchat: Kattan shared several clips of herself on the set of the concealer campaign, which was quickly picked up and shared by the popular beauty news account, @trendmood1.
In a series of Snapchat snippets, Kattan is shown applying the concealer underneath one eye with a small brush and sharing what fans can expect from the not-yet-released launch. While she doesn't reveal too much, she does say that the formula is super buildable and can cover everything — that, and a little goes a long way. In the shots, it's evident that the concealer did an excellent job at both covering and brightening Kattan's undereye area, and it appears to blend out beautifully, too.
As expected, people went wild over the news and took to the comment section on Trendmood's post to display their excitement. "So excited for this! can't wait to try it!!!!" and "Excited yay 😍😍 cannot wait," read two comments, which were among myriad similar reactions from fans. Sadly, no other details — including when it will launch — have been released yet, but we'll be sure to give fans an update as soon as its announced.
In the meantime, be sure to check Huda Beauty's Instagram for updates.
This post originally appeared on June 8, 2018:
Compared to categories like eye shadows and lip colors, Huda Beauty's complexion makeup offerings have been limited so far. Although the brand launched in 2013, its #FauxFilter Foundation didn't launch until last October, along with the Complexion Perfection primer. And while several highlighter palettes have hit shelves and sites, one type of skin-enhancing product has been conspicuously absent: concealer.
Yesterday, however, Huda Kattan released the teaser for her new Facebook Watch series, Huda Boss (get it?!), and based on a few fast-paced shots and quick remarks, it seems Huda Beauty will finally be launching a concealer in the near future. "We’ve been working so hard on this concealer. It’s super high-quality, super luxurious," Kattan says as blink-and-you'll-miss-them moments show her swatching the shades on her arm with a doe-foot applicator. If the concealer is anything like the brand's foundation, it will come in an impressive shade range and flawlessly cover hyperpigmentation.
So, what took so long? Well, if another moment in the teaser is any indication, it can take a while to perfect a concealer formula so that it doesn't unflatteringly oxidize. "I put it on and I turned orange," Kattan says in a meeting. A little post-production magic then transforms her into the most glamorous Oompa Loompa you ever did see. Watch the entire minute-long video below:
Huda Boss will follow Kattan and her family behind the scenes of running Huda Beauty "to reveal what really happens when running a billion-dollar brand and uncover all of the personal struggles along the way," a press statement reads. "There is never a dull moment, especially when every moment includes the unfiltered opinions of family," which includes her sisters, Mona and Alya, and husband, Chris. Currently slated for 10 episodes, Huda Boss will debut a new video on Facebook every Tuesday, starting with June 12.
And from what we can tell from the teaser, it looks like it will be a great way to get the first sneak peeks at future Huda Beauty products.
More Huda Beauty news:
7 Ways Huda Beauty's New Rose Gold Eye Palette Is Completely Different From the Original
The Internet Is Freaking Out Over This Shimmery New Beauty Product
Check out how to use the least amount of concealer for the most impact:
Follow Marci on Instagram and Twitter, or subscribe to Allure's newsletter for daily beauty stories delivered right to your inbox.
