Designers, Rejoice! Kravet Is Creating a Custom Furniture Program for You
The century-old fabric and furniture company Kravet is making a big technological leap this summer—it’s planning to roll out a brand-new program to help designers customize their own furniture, in an effort to save that just-right piece from the not-quite-right finish or fabric.
Using 360-degree visualization and augmented-reality technology, the fifth-generation-led company is launching a new tool, ICreate, to help designers choose their desired finish, fabric, size, and other features, all while generating virtual renderings that will show how the customized furniture will look in the spaces they are ultimately designing.
“This program offers a designer the creativity and freedom to do what they do best—design!” says Sara Kravet, the vice president of furniture at the company.
Originally scheduled to launch during the Spring 2020 High Point Market—which was canceled due to the COVID-19 pandemic—the tool will offer customization options for chests, tables, ottomans, benches, beds, and upholstery; there will be additional special features at designers’ disposal within each selected furniture category, such as nailhead trim for a headboard or tufting for an ottoman. Once a given design is complete, the designer will receive a price quote on the spot.
In addition to the customization options, premium hardware will be available through the Southern design duo Addison Weeks, who are known for incorporating gemstones like malachite and rose quartz into their pieces.
“These tool sets take the guesswork out of custom furniture and allow the designer to enhance their client presentation,” says Jesse Lazarus, Kravet’s chief innovation officer.
You Might Also Like
