These Designer Clothes From Heinz Come Pre-Stained With Ketchup
Remember when spilling ketchup on your shirt was the ultimate fashion faux pas? Well, the dreaded condiment stain is now a sustainable fashion statement thanks to a new collection from Heinz and thredUP. The Vintage Drip line, which includes items from Gucci to Louis Vuitton, among other labels, features 157 secondhand streetwear and designer pieces in a variety of sizes. The thing is, all of the pieces have a noticeable Heinz ketchup stain.
According to Alyssa Cicero, Brand Manager, Brand Communications at Heinz, the Vintage Drip line looks to take the stigma out of stains and also highlight sustainability through secondhand purchases.
"While HEINZ is recognized globally for its iconic glass bottle, keystone and slow-pouring ketchup, we saw an opportunity to view the stain we've been leaving on clothes as another iconic brand symbol and change the narrative from a stain to a statement," said Cicero in a statement. "This collection is about sustainably celebrating the character HEINZ ketchup stains add to apparel, inviting our fans to embrace a new iconic symbol."
If you're skeptical about the collection, the good news is 100 percent of the proceeds from the collab will go to Rise Against Hunger, whose goal is to "end hunger by empowering communities, nourishing lives, and responding to emergencies."
With items already beginning to sell out, those eager to snatch up a piece or two can expect a second drop on September 13. To browse the entire selection of Vintage Drip pieces, you can visit thredUP.com/HEINZ.
You Might Also Like
