Designer Brands Just Added to Amazon

Amazon knows better than most retailers that growth and change and forward-thinking is key to, well, everything. It’s an attitude that’s easy to spot while tracking its moves in the fashion space, specifically with the arrival, last year, of Luxury Stores. Designed to showcase a rotating edit of emerging and established labels, the in-app experience is beautifully designed, curated by an ace team under the direction of former fashion editor Sally Singer, and frequently refreshed with new picks.

The latest labels to land come under two special shops. The first, the RAD Impact Edit, was curated by Colette vet Sarah Andelman with an eye to at-home glamour. The second focuses on Mother's Day gifting. Billed as a digital “flower shop,” it assembles floral prints and accents from labels like Christopher Kane and Fabrizio Viti alongside petal-bright picks from Missoni. Moreover, it marks a foray into the world of exclusivity for the digital giant: two capsule collections with Altuzarra and Jonathan Cohen that won’t be available anywhere else.

Preview our edit of the edit below, then take in everything luxe by searching “Luxury Stores” via your Amazon app.